Blog

Snap Inc. revealed some tricks to enable marketers to treat themselves to strong results from their upcoming Halloween campaigns. The company wrote in a blog post Thursday, “This Halloween will matter to Halloween celebrators more than in years past. It’ll be one filled with in-person celebrations, costume contests, trick-or-treating, scary movie marathons and more. Here…Read More

After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…Read More

What do Ben & Jerry’s and the jam band Phish have in common? Both hail from the state of Vermont; the ice cream brand has long celebrated that connection with its popular Phish Food flavor. Now Ben & Jerry’s is continuing to share its appreciation of the band and its devoted fanbase by teaming up…Read More

DTC intimates brand ThirdLove is no longer interested in telling consumers how they should feel in its products. Instead of crafting a message about unconditional self-love and confidence, the brand is cutting to the chase by reminding women they should never settle for a bra that is uncomfortable. One of ThirdLove’s new slogans says it…Read More

Media advisory firm MediaSense, which regularly handles major brand media account reviews, has seen “a significant stake” in the business acquired by private equity firm Apiary Capital LLP. The advisory, founded in 2009 by Andy Pearch and Graham Brown, managed over $15 billion of media expenditure through its analytics practice last year while it revealed…Read More

After facing intensifying pressure from the industry to shore up its measurement offerings, Nielsen has taken the unprecedented step of halting third-party accreditation of its own national TV ratings service. In a statement released Thursday morning, a Nielsen spokesperson said that it would halt the accreditation that the third-party Media Rating Council normally provides as…Read More

Disney+ is rebooting the Home Alone franchise, premiering a new film in November about a young boy accidentally left behind by his family during a holiday vacation and forced to battle intruders. Top line Called Home Sweet Home Alone, the new film stars Ellie Kemper, Rob Delaney, Archie Bates and Kenan Thompson, debuting Nov. 12…Read More

Instagram rolled out a Limits feature that allows users to automatically hide comments and DM requests from specific groups of people if they feel like they’re being targeted or harassed. This Limits feature allows users to temporarily hide comments and messages from users that aren’t following them, as well as from users who started following…Read More

Three years ago, an ad campaign from a German pen company became one of the most celebrated in the world for shining a spotlight on unsung women in history. Now, the Stabilo Boss pen has brought back its multi-award-winning “Highlight the Remarkable” campaign with a focus on women who have brought about lasting change to…Read More

Rumors have swirled for months that The New York Times was working on a newsletter project to combat external pressure from platforms like Substack, and this morning the publisher unveiled it. The Times announced on Thursday that it would be launching a suite of 18 new and existing subscriber-only newsletters, including seven entirely original opinion…Read More