Yelp Launches Local Co-Branded Showcase Ads
Pepsi and Bilt participated in pilot campaigns using Yelp’s Local Co-Branded Showcase Ads.Read More
Chief Marketing Officers Are Spending Less Time at Top Jobs
The number of Fortune 500 companies with a top marketer has also declined.Read More
OpenAI Names PHD Global Media AOR As It Ramps Up Advertising
OpenAI has named Omnicom’s PHD as its global media agency of record as the company ramps up paid advertising efforts, including its first Super Bowl ad and a student-focused campaign launched earlier this year.Read More
EXCLUSIVE: Colle McVoy CCO Ciro Sarmiento Departs
Ciro Sarmiento has stepped down as Colle McVoy’s chief creative officer after nearly two years, with the agency now searching for his replacement.Read More
Instagram Adds Repost Feature, Friends Tab, and Snap Map Lookalike
The updates mimic Snap and TikTok features in the race for user attention.Read More
Tesla’s Brand Crisis Goes Deeper Than Its Polarizing Leader
Tesla was a compelling example of how a brand can create meaning beyond its original product: It represented sustainability as an attitude.Read More
Disney CEO Explains Why ESPN and NFL’s New Deal Is Good for Fans
The ESPN direct-to-consumer service and enhanced app will launch on Aug. 21.Read More
NABET-CWA Releases Study Revealing Majority of Nexstar Workers Don’t Make Living Wage
Survey respondents reported an average hourly wage of $22.88 and a median wage of $20.13. Twenty-five percent of respondents reported earning less than $18 an hour. Read More
Colorado Station Commits to Local Sports by Partnering with Local Hockey Team
“We’re excited to help bring the energy of junior hockey to local viewers and support the River Hawks as they become a new source of hometown pride,” said the station.Read More
Former Boston Anchor Kate Merrill Sues WBZ for Racial and Gender Discrimination
She claims she was discriminated against to advance a DEI agenda.Read More