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The celebrities have been asked to better disclose or stop posting endorsements for Kim Kardashian‘s brandRead More

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.Read More

The campaign kicked off at last year’s CinemaCon.Read More

While SXSW has star-studded panel stages, film screenings, and flashy brand activations for the masses, Luck Reunion offers brands a way to test the waters in Central Texas before making a bigger investment.Read More

German startup Isar Aerospace launched its Spectrum rocket from Andøya Spaceport in Norway today, marking the first-ever vertical orbital rocket launch in Western Europe. Spectrum blasted off at 12:30 PM CEST (11:30 BST) but lost control at about 25 seconds into the flight. A video from the launch shows the rocket wobble, pitch over, and then plummet back to the ground, where it collided with the ocean, causing a large explosion. The launchpad remains intact and no one was injured, Isar said. Drone and pad footage from Isar Aerospace’s Spectrum launch. You can see it avoided the pad when it…

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Really?

Which self?

The self you were when you were two years old, almost out of diapers?

The self you were when you were screaming with the fans at the big game?

The self you were after a long night?

How about this: Become the self you’d be proud to be. Hang out with people and ideas that help you become that self. Act like that self every chance you get.

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We might not seek it out often enough in our work. It’s a musical term, but we can use it too.

The light touch. A way to make a sound without making a commotion. Delicate and graceful.

Showing up with care and with just enough extra, but not more than that.

see also: sprezzatura

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An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled […]Read More

An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.Read More

X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.Read More