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As the industry continues to explore alternative measurement solutions in the wake of Nielsen’s public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new partnership between ViacomCBS and the data platform. Starting in early…Read More

Magnolia Network, Discovery’s joint venture with Chip and Joanna Gaines–whose October 2020 linear debut was postponed because of the pandemic–will now make it to air on Jan. 5, 2022. On that day, DIY Network will rebrand as Magnolia at 9 p.m. ET, with the linear debut of the couple’s signature show, Fixer Upper: Welcome Home,…Read More

Since the pandemic started, all software companies have been launching collaborative tools to help remote teams. Dropbox is announcing a few such features today, including a video/screen capture, video collaborations, and a tool for adding digital creations to shopping listings. Dropbox‘s new screen and video capture tool is simply called Capture, and it’s launching today in beta. It lets you record your screen, and even provide video commentary with it, so you can easily explain concepts and ideas to your teammates. The new tool lets you also capture GIFs, audio recordings, and just you on the camera. The company’s idea behind…

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Why does every developer think they are writing perfectly understandable code? Why is that same developer unable to decipher someone else’s code, lest maintain it? Because they’re all writing sloppy code that works. That is, code that works now but that is not very expandable or versatile due to its messiness. Except for Computer Scientists — they write beautiful code that doesn’t work. Reason 1: For Computer Scientists, coding is an art. For everyone else, it’s a tool Computer Scientists code because they want to code. Everyone else codes because they want to get something done. An average developer will…

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In 2019, Mark Zuckerberg kicked off the project to merge Facebook Messenger, Instagram DMs, and WhatsApp. Last year, the company started unifying Instagram and Messenger by allowing you to message contacts across both networks. But this is just the beginning of the work, and the final aim for the social network is to let you reach your friends across networks from any of the apps. I spoke to Loredana Crisan, VP of Messaging Experience at Facebook, about the company’s vision regarding messaging services in coming years.  She said that Facebook is taking a “Platform and service” approach for this. Meaning,…

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Food-maker Kraft Heinz is jumping on the so-called ‘purpose bandwagon’, with its newly introduced “Beanz Meanz More” brand platform. As part of the campaign, three million limited edition cans will be sold, with Kraft Heinz donating a meal per can purchased via a partnership with charity Magic Breakfast to help reduce child hunger in the…Read More

Ad schools have long been the conventional route into the industry and a go-to source of new talent for agencies. But this month, one of the best in the world, The Watford Course in the U.K., shut down. And it is not the only ad school facing trouble. The School of Communication Arts in London,…Read More

Two nuclear power engineers, Tommy Kelly and Salim Najjar, turned a hobby into a brand with a mission. Sound is a certified unsweetened organic sparkling beverage brand committed to making healthier drink products with compelling flavors. Early this year, the company strategized a visual rebrand to inspire an increase in organic outreach. “We knew that…Read More

It’s here, right now, today.

The open-source project that needs a contributor.

The community charity that needs a volunteer fundraiser.

The co-worker who needs coaching on a new presentation.

The startup idea that needs someone to go out on a limb and talk about it in public.

The local elected board that needs to be covered now that newspapers don’t do that any more.

The free-to-use courses online that teach everything from language to technology.

The friend who would love to hear from you by phone.

The Wikipedia article that needs editing.

The codebase that needs bugs fixed.

The story that needs to be told…

Opportunity is another word for a problem to be solved. And opportunity is often there, but it rarely knocks.

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With Japan riding the crest of its postwar economic miracle, Sony chairman Akio Morita and Japan’s Minister of Transport Shintarō Ishihara unleashed a manifesto. The document, published in 1989, contained a prophecy that propelled it to domestic bestseller status, and into the concerned hands of officials at the CIA. At the time, the authors noted, the American and Soviet superpowers had become “dependent on the initiative of the Japanese people” in developing new technology, as exemplified by the country’s dominant production of semiconductor chips. For Morita and Ishihara, this signalled “the end of modernity developed by Caucasians” and the emergence…

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