With $2 Billion of New, American-Made Trains, Amtrak Puts Some Steel Into Its Marketing, Too
Playful ads for NextGen Acela trains argue that riding the rails beats flying.Read More
Tegna Names Brent Denny GM of WTHR in Indianapolis
He’s been promoted from director of sales.Read More
Vera Bradley Turned Y2K Teen Fan Fic Into a Romcom With Devon Sawa
Vera Bradley is the latest brand tapping into Y2K nostalgia, with a romcom based on a former teenager’s fan fiction.Read More
Start With Tech, Not Price: Why Media Reviews Need an Upgrade
The smartest marketers are flipping the script. They’re asking: What can your platform show us today that we didn’t know yesterday?Read More
The Uncomfortable Truths of Marketing With Mini MBA’s Mark Ritson
Debunking the brand purpose myth and more data-powered insights.Read More
Lin-Manuel Miranda Tells Stories Behind MLB Latino Stars in Ads
MLB surrounds Francisco Lindor, Fernando Tatis Jr., and Ronald Acuna Jr. with a star-studded supporting cast.Read More
Ahead of the Holiday Season, Meta Rolls Out New Ad Tools
These new AI-powered tools will enable marketers to serve targeted ads to specific audiences at the right time.Read More
Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storytelling, targeting, and conversion psychology in one powerful format. This article walks you through a proven three-part video […]
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Walmart’s Ad Business Jumped 46% in Q2, but Missed Expectations on Per Share Earnings
The retail giant made $177.4 billion during the second quarter, up 4.8% year over year.Read More