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Publicity or public relations?

Business

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions.

Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny.

Sometimes, organic publicity is a natural byproduct of good public relations. Mostly, though, the work is about the public, not the folks in the middle.

If you want to do public relations, you need access and leverage and time.

If you want to do publicity, you’ll need a thick skin.

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Funding focus: Biotech dominates Netherlands’ top 10 rounds in H1 2025

Business


Funding focus is a new series analysing cash flow into the European tech ecosystem. After debuting with a look at the biggest rounds so far this year, we now turn to the largest deals in the Netherlands for H1. Startups in the Netherlands raised just $503mn (€429mn) in the first quarter of this year — the lowest quarterly total since the early days of the COVID-19 pandemic, according to Dealroom data. But three months later, the outlook has improved. Total funding for the first half of 2025 hit $1.4bn (€1.2bn). That’s down from $1.8bn (€1.54bn) at the same point last…

This story continues at The Next WebRead More

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