TNW Conference 2021 is live! You can check out the schedule here. Augmented reality effects and filters are fun to use on apps like Instagram and Snapchat. However, now many brands like Gucci and Nike have been using AR to promote new products. Speaking at the TNW 2021 conference, Jacqueline Rutgers, Head of Marketing, Northern Europe – Snap Inc., said that more than 200 million users engaging with AR every day. Plus, 94% of shoppers who’ve used any AR features, will be happy to do it again. She believes AR would be a norm amongst brands: Leading brands are already leaning…
TLDR: Across 12 courses, The 2022 Curious Guitarist Master Class Bundle can turn you into a guitar player who really knows their stuff, all for under $20. When Keith Urban was a youngster, he learned to play guitar by slowing down records like Dire Straits’ Sultans of Swing with his fingers, figuring out songs note by note until he knew how to play them perfectly. While that approach paid off for Urban, it definitely is the painstaking path to guitar mastery. Nobody said learning to play the six string like a country star would be easy, but it certainly doesn’t…
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Our friends over at the big blue company seem to be still be naming everything stories, they’ve done this again this time teaming up with Ray-Ban to produce… Ray-Ban Stories Smart Glasses.
Cool shades bro.
Facebook have clearly set their sights on the future of VR and AR, first demonstrated when they picked up the leader of VR headsets, Oculus for a cool $2billion back in 2014. Their partnership with Ray-Ban sees creation of smart glasses which can take photos, video-capture and playback audio. While not true AR glasses, the Ray-Ban Stories is a deliberate attempt to enter the market for interactive glasses, a market, which will be worth $565m by 2030, according to forecasts. Currently a niche product , smart glasses could potentially replace smartphones in the future.
“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” says Zuckerberg.
However, the smart glasses market is volatile. Big names like Intel and Bose and well-funded start-ups like Osterhout Design Group (ODG) and Daqri have all exited the market, having failed to produce devices capable of living up to the hype. Added to this is the fact that for now atleast the glasses don’t really do much other than capture video and photo. There’s no app to really leverage the functionality, there’s no AR capability and there’s extreme privacy concerns with the only indicator of video capture being a tiny white LED that turns on (nothing a piece of black tape can’t hide).
In short… cool shades bro… but that’s about it. Ray-Ban Stories’ resemblance to regular eyewear will make them more acceptable to consumers. Facebook will continue to assess consumer perception towards smart glasses before launching its own-brand AR-capable devices, expected in 2022.
Connectivity, automation, electrification, and AI — these profound waves of change are all converging upon mobility right now. So, it’s only reasonable to wonder how legacy automakers will be able to transform as well, in order to meet the new needs of travelers. Speaking at the TNW2021 Conference, Usha Raghavachari, Innovation Lab Director at D-Ford, described how her team can bring a 118-year old brand into the future. D-Ford is a design startup within Motor Company, whose mission is to help the company learn and adopt new tools to create “what’s next.” As Raghavachari explained, D-Ford is focusing on a…
The integration of Instagram and Messenger From Facebook continued its momentum with the addition of several features Thursday, highlighted by the ability to start group chats across both applications. Cross-app one-on-one messaging between Instagram and Messenger debuted last year and, with Thursday’s update, people can start group chats including their Instagram and Messenger contacts. Messenger’s…Read More
Facebook began merging Messenger and Instagram DMs last year. The company said today that more than 70% of Instagram users have opted into this experience. The company also launched the ability to create cross-app groups on both apps today. This means you can create a group on Instagram DMs with your Messenger contacts, and vice versa. There will also be group typing indicators to show you who’s tying the next message. This makes it easier to include some folks who might not be using one of the platforms. Group Typing Indicator in Instagram DM Facebook is also introducing polls in…
Ad giant WPP and Snap Inc. opened the doors to The AR Lab, a global partnership aimed at helping brands use augmented reality to build and deliver immersive experiences for consumers. Ecommerce is the primary focus of The AR Lab, and the two companies will combine Snap’s AR technology with WPP’s integrated capabilities across creative,…Read More
While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…Read More
TNW Conference 2021 is live! You can check out the schedule here. Many museums across the world are using AI to identify fake paintings or to measure the quality of the art on exhibition. Speaking at the TNW Conference, Robert G. Erdmann — Senior Scientist and Full Professor at the Rijksmuseum and University of Amsterdam — gave examples of how the museum is using AI to unlock new artistic mysteries. To create a five-minute video of Lidded ewer, an art piece made by Adam van Vianen, the museum photographer took 1,000 images of the object. However, if you want to play…
