Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform. Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He…Read More
We don’t really celebrate Halloween in our neck of the woods, but the spooky Holiday gives brands a chance to have some fun in establishing some relevance with their audience.
Uber riders in LA, Atlanta and Miami can catch a ride on one of the iconic vehicles, from the Scooby Doo Mystery Machine to the Spongebob Patty Wagon. Those lucky enough to hail one of these rides even get a themed mask to really immerse themselves into the experience.
Kit Kat US were slightly less innovative but still took part in the fun with a: tag your costume mates in the comments competition to win a 4 person Kit Kar bar costume.
Mexican fast food chain Chipotle has one of our favourite campaigns with their Boorito Halloween event. The restaurant is opening the first virtual Roblox storefront and created a spooky digital maze full of exclusive brand offers for gamers.
Reese’s:
Amercian sweet brand has given their video ads a social twist this year. The commercial asks what happened to all the Reese’s chocolates that ‘disappear’ around Halloween (“they’ve gone to a better place…). A partnership with neighborhood social network Nextdoor includes a Treat Map app for local trick or treating. The brand is also pushing its popular Reese’s Pumpkins chocolate as the “Official Pumpkins of Halloween”, even competing with sellers of actual pumpkins for the title.
The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual.
In the face of global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive marketing earlier than they might have done in the past.
Disneyland Paris was quick off the mark in getting the holiday emotions flowing with a sneak peek of its Christmas ad being teased on Twitter last week. The video shows a family surrounding a Christmas tree exchanging gifts when someone is presented with a very memorable present – tickets to the famous Disney park.
In case you’ve been sleeping under a rock or hiding in your car, I’m here to share the news – ebike investments are booming. Just yesterday, Rad Power announced a $154M funding round, bringing their funds raised this year to over $300M. But what’s driving the investment boom? Why are ebikes so hot right now? What makes a company a good investment, and how does the market differ from Europe vs the US? I sat down with Clement Pointillart, Executive Director of growth-equity fund Verlinvest, and Bailey Morrow, Director of consumer and frontier tech at Silicon Valley Bank, to find out what’s really…
This story continues at The Next Web
We’ve curated a bunch of posts and meme’s on how brands capitalised on the popular Netflix show “Squid Game”
The CSIRO’s 64-metre Parkes Radio Telescope was commissioned on October 31, 1961. At the time it was the most advanced radio telescope in the world, incorporating many innovative features that have since become standard in all large-dish antennas. Through its early discoveries, it quickly became the leading instrument of its kind. Today, 60 years later, it is still arguably the finest single-dish radio telescope in the world. It is still performing world-class science and making discoveries that shape our understanding of the Universe. The telescope’s origins date back to wartime radar research by the Radiophysics Laboratory, part of the Council…
This story continues at The Next Web
As of 27 September 2021, TitTok had 1 Billion Monthly Active users worldwide!
In a December 2019 Statista survey, 23 percent of respondents stated that they had used or seen videos posted on TikTok. 44% indicated that they hadn’t, while 33% claimed to have never heard of TikTok. More US internet users have used TikTok in 2020 during the COVID pandemic, however, so these percentages now probably understate the actual situation.
There is no doubt that TikTok is extremely popular with teenagers across the world. However, there is now some evidence that its user base is aging. People aren’t just giving up on TikTok because they believe they have outgrown it. This is particularly evident in some regions. In countries such as China, Indonesia, Malaysia, Saudi Arabia, and the UAE, membership among 25-34 year-olds is higher than among 16-24s.
As of July 2020, the most popular content categories on TikTok all have over two billion views, according to Statista. The most viewed content category on the app was entertainment content, accumulating 535 billion hashtag views overall. Presumably, this category includes all those lip-synching videos. The second most viewed content category was dance, with a total of 181 billion hashtag views.
The following few categories are:
While entertainment and dance videos monopolize TikTok users’ time and interest, it is clear that they are willing to spend time watching videos on a broader range of topics nowadays.
Recent Upfluence data shows better engagement rates across different follower levels for Instagram, YouTube, and TikTok. At all follower levels, TikTok has considerably more engagement than either of the other two networks. For example, Upfluence found micro-influencers had engagement rates of 17.96% on TikTok, 3.86% on Instagram, and 1.63% on YouTube. At the other extreme, mega-influencers had engagement rates of 4.96% on TikTok, 1.21% on Instagram, and 0.37% on YouTube.
Source and More TikTok Info and Stats: https://influencermarketinghub.com/tiktok-stats/
Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri, managing director and partner at Boston Consulting Group, breaks down what the findings mean for retailers.
I work closely with retailers across the globe on their large-scale digital transformations as a partner at Boston Consulting Group. As the holiday season approaches and the pandemic continues to evolve, many of my clients want to know what to expect. Will e-commerce continue to grow at the rate it did last year? How big of a role will in-store shopping play in holiday shopping? While it’s still early, fewer U.S. holiday shoppers say that COVID-19 will impact how they shop for the holidays this year — only 35% compared with 53% in 2020.1 At the same time, consumers have permanently changed how, when, and where they shop.
To better help retailers understand these changes, we launched a series of surveys in partnership with Google and Dynata to over 12,000 U.S. consumers across retail categories. Here’s what we found.
During the pandemic, we saw a dramatic shift toward e-commerce. As we looked closer, we saw that while the move online happened quickly, e-commerce has stabilized as people look for more in-person experiences.2 In fact, only 14% of U.S. shoppers say they will not shop in-store this holiday season.3 But as in-store shopping resurges, digital’s role in shopping has been cemented, as more than 70% of surveyed participants reported that their shopping journey involved online touchpoints.4 Digital will be a critical part of their journey, whether it’s online or in-store.
Digital’s role in shopping has been cemented, as more than 70% of surveyed participants reported that their shopping journey involved online touchpoints.
So what does this mean for your business, and how should you adapt your holiday marketing strategy? Taking a closer look at category-level insights, here are a few tips that BCG recommends retailers — whether you have stores or not — consider this holiday season.
To consumers, the role of the store will vary based on their needs and the category of products offered. We found four primary motivations that bring consumers in-store — convenience, immediacy, in-person experience, and product trial. We also found that product categories tended to align with these pairs of motivations.
For retailers that fall into multiple categories, the pairings of experience and product trial for in-store shopping might point to highlighting options based on category. For instance, you should promote your curbside options for convenience categories like grocery and pet. Or consider showcasing your digitally enabled experiences like virtual try-on to emphasize product-trial experience for categories such as beauty or home goods.
Our research found that consumer fulfillment needs differ, depending on what spurs a product purchase. Matching urgency of need to delivery speed can help mitigate the economic pressure of providing fast delivery everywhere for everything. For example, when urgency is low for products such as personal indulgences (think: sneakers) or upcoming special occasions, many retailers still deliver packages sooner than consumers need them. By contrast, when consumers shop for products such as major appliances, over a quarter of shoppers report that they aren’t getting them fast enough.8 Understanding your customers’ delivery needs and marketing against them are both essential for optimizing their experience and optimizing for your margins.
The shopper continues to be mobile first, which has become even more pronounced in the past year. Since the pandemic’s onset, more than a quarter of online shoppers are shopping on their mobile devices — ranging as high as 44% for grocery — though many have had nearly constant access to their home computers.9 This includes app usage and downloads, which we’ve seen reflected on Google, where searches for “online shopping app download” have grown globally by over 300% year over year.10 Retailers need to recognize the distinctive aspects of each channel and optimize the experience accordingly. Consider deep-linking or driving app downloads for categories like grocery that are mobile heavy.
Because this year’s shopper is likely to be more omnichannel than ever, digital channels will continue to be a critical touchpoint in the consumer shopping journey for both acquiring new customers and driving loyalty with existing customers. According to our research, 64% of existing customers, on average, engaged with a digital touchpoint during their shopping journey,11 while 80% of new customers, on average, engaged with a digital touchpoint during their shopping journey.12 As always, when demand is unpredictable, automated solutions help you get in front of the right customers at the right time.
To learn more about insights like these, and how to prepare your business and marketing strategy for this holiday season, watch Think Retail on Air, now available on demand.
Source: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/2021-holiday-marketing-tips/
The best way for a movie studio to outperform is to attract and encourage creators with vision, drive and commitment.
And yet, the key executives might be spending their time and focus and effort on micro-managing the end credits on the next movie or setting up a press junket.
The best way for a marketing team to grow sales and market share is to help design a product that uses a network effect and builds remarkability and engagement right into the item itself.
And yet, the team just spent three hours arguing about where to shoot the next commercial.
That small business will probably be most transformed by creating sell-through and market demand for their new product, But it’s overwhelmingly urgent to focus on a shipment that’s delayed, even though the supply chain can’t be fixed.
It goes on and on. For a job search, fixing your resume isn’t nearly as important as shipping a personal project. For a restaurant, creating a reason to come back with friends is more important than getting all the normal things right…
We can’t fix this problem until we see it, and then we need to be clear with ourselves and with our colleagues about where that leverage point is.
While Facebook changing its name to Meta was far and away the dominant news at the company’s Connect 2021 virtual event Thursday, there were plenty of nuggets related to augmented reality and virtual reality. Home, the first thing people see when donning their Quest headset, is now Horizon Home, and people can now invite friends…Read More
