After two years of all-virtual NewFronts, the Interactive Advertising Bureau is ready to get back to in-person presentations for its annual spring event–mostly. The IAB has set its upcoming 2022 NewFronts to take place in a hybrid format–four days of in-person presentations, followed by a day of virtual events–during the week of May 2, 2022….Read More
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. You might have noticed that we have some pretty bad ass header images on our articles at TNW. Take this one. Or this one. Or maybe even this one, for example. People seem to really like them. I have to say, the @thenextweb images accompanying their stories are always a highlight of my @Twitter feed 𤣠https://t.co/dSP6fMDqef â fiiv đ´ (@mtimofiiv) May 2, 2019 But as with all great artwork, these images donât makeâŚ
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Finland is known, alongside the rest of the Nordics, as a place that is surrounded by natural beauty, which drives much of its tourism. To convey what visitors can expect, Pantone has created a color palette to evoke its look alongside a connected picture gallery of photos taken by its citizens. Developed by mobile technology…Read More
I wish I was a crime podcast host right now â itâd be my favorite way to tell this tantalizing story about a tech worker hacking his own company, demanding a ransom, and later turning into a âwhistleblowerâ to cover his tracks. According to a document published by a New York district court, Nikolas Sharp, a former employee of network device maker Ubiquiti, hacked the companyâs system and demanded a $2 million ransom. This is just the tip of the iceberg of the story, so letâs unpack what happened. Who is Nikolas Sharp? Sharp was a cloud lead at UbiquitiâŚ
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Sabra CEO Joey Bergstein shared how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list at Adweek’s Commerce Week. Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero. Together, Tipograph and Hofstetter host the podcast Brave…Read More
With their competitive advantage in emerging technologies like AI and machine learning, big tech companies have been moving into and disrupting traditional industries, from Airbnbâs impact on the hospitality industry to Uberâs upending of taxi and other mobility services. Now big tech has its sights set on the world of finance with the launch of Google Pay, the Apple Card, Facebookâs Libra, and Amazonâs loans for SMEs. But, while these technologies could help big tech gain an advantage in countering the ever evolving threat from cybercriminals, detecting fraud, and automating processes like loan applications and credit checks, AI ethics couldâŚ
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Most large organizations would disagree.
They hire cheap labor to answer the phone. They install recordings to mollify people who are on hold for hours. They measure the cost of the call center and put loopholes in the warranty.
When you see customer service as a cost center, all of these steps make sense. Any money spent lowering costs seems to raise profits.
But customer service is actually a profit center, for four reasons:
First, because the customer who calls you or shows up at the adjustments window is fully enrolled. Unlike just about every other moment youâve had with them, in this moment, they are paying attention, leaning into the situation and on high alert. Everything you do here, unlike just about every other marketing interaction you have, will go on your permanent record.
Second, because your competitors have foolishly decided to treat this interaction as a cost, the chances that you can dramatically overdeliver are pretty good. You canât make a car thatâs ten times better, but you can easily produce customer service for your car customers thatâs ten times better than what most manufacturers deliver.
And third, because in our industrialized economy, people love to tell stories about service. And so the word spreads (or doesnât) based on what youâre about to do.
Finally, itâs been demonstrated again and again that the most valuable customers are the loyal ones. While your promotional team is out there making noise to get you new customers, youâd be much better off turning your existing customers into repeat customers and ambassadors.
And so, the money you spend on customer service isnât simply free. It actually repays you many times over.
Mozilla introduced a new RegretsReporter browser extension with the hopes that people using it will help the nonprofit gauge how well YouTube’s algorithmic controls are working. The Google-owned video site’s controls enable YouTube users to reject recommendations of videos they don’t like via buttons including Dislike, Don’t Recommend Channel and Not Interested, but Mozilla questioned…Read More
We know that Tesla had plans to release an all-terrain vehicle (ATV), called Cyberquad. But before adults can ride one, the company decided to roll out a pint-sized version for kids. The $1,900 Cyberquad for kids was listed on the companyâs website last night as a surprise..If you had any doubts about the design, you can take a look at the pictures and conclude itâs inspired by the Cybertruck. That front looks like a deadly robot rushing to attack you. Apart from its intimidating fascia and angular body design, the vehicle features a full-steel frame, a cushioned seat, and adjustableâŚ
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Or just read more coverage about: Tesla
The year is 2025, and the air is filled with ghosts. As a grandmother in her local diner, fans at a soccer field, teenagers on a school trip and revellers at a bachelorette party swap disposables for reusable containers, the specters of plastic bottles float away on the wind. This is the vision that the…Read More
