The National Hockey League’s fan-focused Instagram and TikTok initiative, NHL Fan Skills at Home, is back for a second season. Starting Friday, Feb. 4, at 4 p.m. ET and running through Sunday, Feb. 20, fans or legal guardians of fans under 18 can submit videos of themselves performing hockey skills in any of these five…Read More
NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…Read More
Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the global CMO, and Gazmend Alushi is the president of measurement and…Read More
SXM Media, the combined advertising sales organization that includes SiriusXM, Pandora and Stitcher, on Monday announced the launch of AudioID, an identity solution that aims to recognize individual listeners across platforms and reduce the fragmentation challenges that have hampered digital audio. Powered by AdsWizz, a digital audio advertising platform under the SXM Media umbrella, AudioID…Read More
Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Sally Huang, Head of Product for Camera Business, shares how AR has already started to change ecommerce and how…Read More
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all thought, “2021 can’t be any…Read More
When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out–whether they are running during the game itself or not? Well usually it involves celebrities and this year doesn’t look to be any different on that front, but what activities will brands be running to drive…Read More
We get a huge benefit from making a simple commitment:
Don’t miss deadlines.
The benefit is that once we agree to the deadline, we don’t have to worry about it anymore. We don’t have to negotiate, come up with excuses or even stress about it.
It won’t ship when it’s perfect.
It will ship because we said it would.
Once this is clear, the quality of what we ship goes way up. Instead of spending time and energy looking for reasons, excuses or deniability, we simply do the work.
And over time, we get better at figuring out which deadlines to promise. Because if we promise, we ship.
Earlier this year, a viral article on Fast Company gained attention around the world. In the piece, entitled ‘How to spot a toxic culture by reading between the lines of a job ad’, writer Stephanie Vozza discussed how to interpret some of the key phrases company’s use to get down to what the work culture is really like. For example, if a job advertises free snacks, meals and drinks, could that mean that you’ll be expected to work long hours and not leave the office during lunchtime? Or, if a business says they have a small “tight-knit team” could you…
This story continues at The Next Web
Social media’s infiltration into the lives of internet users has been on the rise. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago.
It is also 1.1 billion more than the number of social users in 2017, which represents a whopping 38.5 percent jump in just six years. The average annual growth rate over this period is 6.7 percent.
Going forward, while the number of social media users will continue to increase, growth is expected to plateau. The average annual growth rate from 2023 to 2025 is forecast at 3.7 percent.
Despite the slowdown, it’s clear that social media will continue to be a part of consumers’ daily lives, with smartphones and mobile devices as the main driving force. As it stands, social media statistics show that more than nine in ten (91 percent) social media users use mobile devices to access social networks.
Such statistics clearly show the growing trend and reliance of consumers on social media, indicating a clear opportunity for social media marketing opportunities for ecommerce businesses
https://www.oberlo.com/statistics/how-many-people-use-social-media
