While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness…Read More
The numbers $628 million – Q3 revenue, beating analyst expectations of $619.85 million. That’s growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million – profit for the quarter. $756 million – guidance revenue for Q4, approximately $363 million in EBITDA. 95% – customer retention…Read More
The minority population (better described as the “emerging majority”) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group–including Hispanic, Black, and other non-white people–already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,…Read More
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. In her new role, Doucette will work with creative leadership across Canada to strengthen the creative product across…Read More
I love Zamboni machines.
They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey.
After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched.
It’s useful to acknowledge that the same service is offered to each of us, every night. We wake up in the morning with a freshly smoothed-over day in front of us.
Our intentions determine our first few moves, the way we’ll engage with today’s ice. And those moves often lead to the next ones, and on and on, until the day is over.
Add up enough clear ice days and the pattern becomes set.
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be “positive” for the industry. With President-elect Donald Trump heading back to the White House, investment, merger, and acquisition activity across media, tech, and agencies is poised for growth, but for reasons beyond Trump himself. While it’s likely…Read More
Abigail Degler will join ABC affiliate WMAR in Baltimore, Maryland as a weekday meteorologist. Degler previously worked as the weekend morning meteorologist at WJZ in Baltimore, MD. Before moving to Baltimore, Degler worked as the weekend morning meteorologist at WAFF in Huntsville, Alabama. She started her career in meteorology at WTWO in Terre Haute, Indiana.Read More
Election Night ratings are in and Fox News was viewers’ network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it’s worth noting that the 2024 presidential election wasn’t a particularly big ratings driver overall….Read More
German grocery chain Lidl is taking Coca-Cola’s iconic Christmas Caravan head-on in the U.K. The food retailer, which operates more than 12,000 stores in Europe, is turning a can of its Freeway cola store brand into a truck weighing 15 tons and measuring 20 meters long and five meters high. The Freeway can on wheels…Read More
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to…Read More
