Apple. Coca-Cola. Nike. McDonald’s. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital….Read More
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it’s a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more…Read More
Yandex founder Arkady Volozh is building a cloud service platform for developers to train artificial intelligence models. Named Nebius Group, the company says its aim is to become a European global leader in AI infrastructure. The launch follows news from yesterday that Yandex had successfully sold its Russian assets in a $5.4bn deal, in what constitutes the largest corporate exit from the country since the start of the full-scale invasion of Ukraine over two years ago. Yandex was a rare Russian tech success story. The most talented developers in the country came together to build a company that went on…
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Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as Kendrick Lamar, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors…Read More
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams–or four for each of 30 Major League Baseball (MLB) franchises–in 11…Read More
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known…Read More
UK-based AI startups are now worth $256bn, according to new data from Dealroom and HSBC Innovation Banking. They also account for 22% of the country’s innovation ecosystem value — up from 12% in 2019. In the first half of 2024, startups in the field raised $2.1bn. And this amount is projected to more than double in the coming five months. This means they’re on track for another record-breaking year, following a $4.1bn total investment in 2021. The leading AI rounds span a wide range of applications, covering sectors such as energy, healthcare, law, and finance. London-based Wayve, which develops artificial…
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On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women’s health and…Read More
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies’ commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising…Read More
Digging deeper into gaming–and continuing to wrap its arms around chart-topping musicians–Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single “Wake Up” from the Grammy Award-winning band’s new album for a fast-paced peek into…Read More
