NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That’s not stopping brand giants like Lay’s, GM and Pepsi from scooping them up–it’s just a drop in their annual marketing budget. There’s been debate among industry insiders in recent years about whether the NFL’s championship game…Read More
Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the global CMO, and Gazmend Alushi is the president of measurement and…Read More
SXM Media, the combined advertising sales organization that includes SiriusXM, Pandora and Stitcher, on Monday announced the launch of AudioID, an identity solution that aims to recognize individual listeners across platforms and reduce the fragmentation challenges that have hampered digital audio. Powered by AdsWizz, a digital audio advertising platform under the SXM Media umbrella, AudioID…Read More
Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Sally Huang, Head of Product for Camera Business, shares how AR has already started to change ecommerce and how…Read More
By now we’ve heard all the jokes about how 2021 was a terrible, horrible, no good, very bad year. But while you’re likely eager to leave 2021 in the past, you’re also eyeing 2022 with some healthy skepticism. After all, it was around this time last year when we all thought, “2021 can’t be any…Read More
When there is so much advertising taking place around the Super Bowl, how do brands generate ads to stand out–whether they are running during the game itself or not? Well usually it involves celebrities and this year doesn’t look to be any different on that front, but what activities will brands be running to drive…Read More
We get a huge benefit from making a simple commitment:
Don’t miss deadlines.
The benefit is that once we agree to the deadline, we don’t have to worry about it anymore. We don’t have to negotiate, come up with excuses or even stress about it.
It won’t ship when it’s perfect.
It will ship because we said it would.
Once this is clear, the quality of what we ship goes way up. Instead of spending time and energy looking for reasons, excuses or deniability, we simply do the work.
And over time, we get better at figuring out which deadlines to promise. Because if we promise, we ship.
Earlier this year, a viral article on Fast Company gained attention around the world. In the piece, entitled ‘How to spot a toxic culture by reading between the lines of a job ad’, writer Stephanie Vozza discussed how to interpret some of the key phrases company’s use to get down to what the work culture is really like. For example, if a job advertises free snacks, meals and drinks, could that mean that you’ll be expected to work long hours and not leave the office during lunchtime? Or, if a business says they have a small “tight-knit team” could you…
This story continues at The Next Web
Social media’s infiltration into the lives of internet users has been on the rise. The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago.
It is also 1.1 billion more than the number of social users in 2017, which represents a whopping 38.5 percent jump in just six years. The average annual growth rate over this period is 6.7 percent.
Going forward, while the number of social media users will continue to increase, growth is expected to plateau. The average annual growth rate from 2023 to 2025 is forecast at 3.7 percent.
Despite the slowdown, it’s clear that social media will continue to be a part of consumers’ daily lives, with smartphones and mobile devices as the main driving force. As it stands, social media statistics show that more than nine in ten (91 percent) social media users use mobile devices to access social networks.
Such statistics clearly show the growing trend and reliance of consumers on social media, indicating a clear opportunity for social media marketing opportunities for ecommerce businesses
https://www.oberlo.com/statistics/how-many-people-use-social-media
What is a digital Nomad?
A freelance digital professional who works remotely, basically anywhere. They work on various projects for different clients from anywhere in the world, your desk can be where you want to be.
Digital Nomad Advantages
Freedom is, of course, the biggest advantage to being a digital nomad. You have the autonomy to choose your location, your work hours, your vacation hours, and much more.
Less stress & better quality of life is also a possibility. That’s not to say that a digital nomad life is a vacation, but the little things that caused daily stressors will disappear. Rush-hour commutes, work meetings, and lack of free time can put a lot of pressure on us.
Some more amazing bonuses to being your own boss include:
Digital Nomad Disadvantages
No job or lifestyle is perfect. Every good has its bad and digital nomad life is no exception here.
First of all, being a digital nomad is hard work. There’s no one to guide the way and help you along. You need to figure out paperwork, visas, health insurance, new languages, and international business on your own.
Another possible disadvantage is motivation and discipline. To be your own boss or run your own business, you need an enormous amount of self-discipline and self-mountain. People who prefer to be told what to do and when to do it may run into trouble here.
The most important factor that will dictate your commutes as a digital nomad is WIFI. Frustration of a weak WIFI connection would be a regular occurrence in a digital nomads life. Managing connectivity and workload is a skill a digital nomad need to master in order to be successful.
Some other downsides to the digital nomad life include:
Before setting out into the world and starting the nomad life, you need to figure out what kind of person you are. If you love challenges, independence, travel and are highly self-motivated, this might be the perfect opportunity for you.
Case study: COVID-19 impact on Digital Nomad, US study
COVID-19 also impacted the demographic mix of digital nomads. The share of Baby Boomers fell from 27 percent of digital nomads in 2019 to just 17 percent in 2020, and Gen X’s share fell from 25 percent to 22 percent. This was likely due to older workers being more concerned about COVID-19 and their greater risk of serious illness, making them temporarily less interested in a nomadic lifestyle and more comfortable staying at home. The younger generations, Gen Z and Millennials, increased their share from 48 percent to 62 percent. In addition to being less cautious than older workers, Gen Z and Millennials generally have more location flexibility due to their life stage. Although digital nomads have gotten younger overall, older age groups continue to be well represented, with 28 percent aged 45 or older and 8 percent aged 65 and older.
Digital nomads work in a wide variety of fields, including information technology (12 percent), education and training (11 percent), consulting, coaching, and research (11 percent), sales, marketing, and PR (9 percent), and creative services (8 percent) with other fields represented relatively equally. The unifying theme of these professions is that they can be performed remotely using digital tools and the Internet. From a gender standpoint, more men pursue digital nomadism than women, with a 59 to 41 percent split, consistent with 2019 results. The racial make-up of digital nomads mirrors the US population, which is 70 percent white, 14 percent African American, 7 percent Hispanic, 7 percent Asian, and 2 percent from another background. This is statistically consistent year-over-year.
More: https://s29814.pcdn.co/wp-content/uploads/2021/05/MBO-Partners-Digital-Nomad-Report-2020.pdf
