IPG’s Mediabrands Content Studio (MBCS) has named Alfonso Marian its new chief executive and head creative. Marian comes from Ogilvy, where he was chairman of Ogilvy Spain and co-chief creative officer of Ogilvy New York. The company’s move and the leadership changes come as its parent company, IPG, is broadening the size and scope of…Read More
NBCUniversal has spiked the football on its in-game Super Bowl 56 ad sales. The company has sold its remaining inventory, 10 days before the Feb. 13 game, it said today, securing as much as $7 million for 30-second spots. That’s up from the $6.5 million top pricetag the company shared just two weeks ago–and is…Read More
Artificial intelligence (AI) has now closely matched or even surpassed humans in what were previously considered unattainable areas. These include chess, arcade games, Go, self-driving cars, protein folding, and much more. This rapid technological progress has also had a huge impact on the financial services industry. More and more CEOs in the sector declare (explicitly or implicitly) that they run “technology companies with a banking license”. There is also a rapid emergence and growth of the financial technology industry (fintech), where technology startups increasingly challenge established financial institutions in areas such as retail banking, pensions. or personal investments. As such,…
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A French chocolate brand wants to highlight its aphrodisiac qualities, while reviving the love lives of couples across the country, with the release of some sexually ambiguous illustrations on its limited edition wrappers. Released by Le Chocolat des Fran?ais and promoted through a campaign by TBWAParis, the company wants to bring back the romance for…Read More
As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…Read More
Personalized video messaging platform Cameo is taking the Web3 plunge. The pre-mint site for Cameo Pass–an “exclusive community” of Cameo talent and fans, as well as Web3 enthusiasts–debuted Thursday. Cameo Pass grants access to limited release art in non-fungible token form, an engaged community and events, both real-life and virtual, such as celebrity question-and-answer sessions,…Read More
The in-house creative team at productivity platform ClickUp has hung onto one central idea for a campaign: What if moments in history could be made easier using its product? Productivity platform ClickUp is ready to make its biggest marketing splash yet on Super Bowl Sunday. The startup, which recently completed its Series C funding round…Read More
Los Angeles-based Rajiv Lahens works on a number of projects, but feels especially attached to the work he did bringing the “It’s Been a Year” platform for Facebook to fruition in 2021. Accompanied by a short film that acknowledged the mutual hardship of the ongoing Covid-19 pandemic and the resulting social isolation, the initiative showed…Read More
The tech world can’t stop talking about Spotify — but it doesn’t seem like the streaming giant is actually listening. For the uninitiated, Neil Young and others have removed their music from Spotify, because they believe Rogan’s podcast — something consumed by millions — contains vaccine misinformation. You can read about the saga here. The streaming service responded with a blog post saying it will publish its platform rules, and a COVID-19 hub containing globally verified information about the pandemic. Spotify also stated it’ll add a content advisory warning on any podcast episode that discusses COVID-19. I’ve been listening to…
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Just six months after the 2020 Tokyo Olympics ended, it’s Olympics time again at NBCUniversal. The Winter Olympics have started in Beijing, and NBCU’s marketing team is working to make sure that everyone who watched the Summer Games–which had been delayed for a full year because of the pandemic–returns for the next go-around. “One of…Read More
