Kia’s 13th Super Bowl spot is as much about its robotic dog protagonist as it is about its all-electric Kia EV6 crossover SUV. The wide-eyed pup first seen in a teaser gets a full-blown adventure in the Big Game spot as it chases down the EV6 and finds its forever home. “Robo Dog,” created in…Read More
Tesla is recalling nearly 54,000 vehicles in the US, as a recent Full Self-Driving (FSD) Beta update allows its cars to perform a “rolling stop.” This means the vehicle doesn’t come to a complete halt at a stop sign, instead moving slowly through it. Unsurprisingly, the National Highway Traffic Safety Administration (NHTSA) has issued a safety recall of the feature, which it deemed dangerous: Failing to stop at a stop sign can increase the risk of a crash. Thanks for that, NHTSA. The background: According to the NHTSA, Tesla introduced the rolling stop functionality last October through a “limited access”…
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Atlanta-based creative Jess Noel has left her imprint on marketing and advertising agency Majority since she started in her role of art director last May. Now, she’s moving up to associate director of creative strategy at the agency. “Truth be told, there’s not a job title in existence that fully conveys Jess’ multifaceted gifts, and…Read More
“What’s gotten into Lindsay Lohan?” It’s a question that, in a different place and time, could have yielded a number of very colorful responses. But according to Planet Fitness’ newest installment of its celebrity-driven “Feel Fitacular” campaign, the only thing that’s gotten into the actress lately is a decent workout. Today, the fitness brand reveals…Read More
Let’s get this straight right now: NFT is pronounced “nay-fey-tay.” That’s all there is to it. You might have read Corin Faife at the Verge claiming it should be said as “neft” — but they’re wrong. It’s nay-fey-tay. Forever and ever, nay-fey-tay. I can see where Faife is coming from, I really can. “Neft” is an elegant solution to saying those three letters. As it doesn’t appear NFTs are going anywhere, this pronunciation approach would save us all a lot of time. But here’s my issue: why should we have an elegant solution for something that’s inherently serpentine and torturous?…
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NBCUniversal has exclusive U.S. Olympics broadcast rights through 2032, so the company is ready to build a new generation of fans and keep them hooked for the next decade. While the company has pulled out all the stops to market its second Olympic Games in six months, targeting a younger audience proves to be a…Read More
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Back in 2019, Twitter introduced a feature called Topics to bring you tweets related to your areas of interest, without having to follow more people. On paper, it’s a great idea to keep your core timeline the same while getting updates about topics you might be interested in. But it’s a bit tricky managing your feed so you’re not overwhelmed by all those suggested tweets. Don’t worry, I’ve got you. In this guide, I’ll take…
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The “metaverse” seems to be the latest buzzword in tech. In general terms, the metaverse can be viewed as a form of cyberspace. Like the internet, it’s a world – or reality, even – beyond our physical world on Earth. The difference is that the metaverse allows us to immerse a version of ourselves as avatars in its environment, usually through augmented reality (AR) or virtual reality (VR), which people are and will increasingly be able to access using tools like VR goggles. While it all seems very exciting, a curious lawyer like me is inclined to ask: who or…
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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Whether it’s movies, candy or gifts, holidays like Christmas, Halloween or Valentine’s Day can seem to focus on consumption. But the rise of short-form video platforms has recently turned the holidays…Read More
TikTok is a hub where influencers build up their net worth, average people take stabs at internet fame and brands either make effective or cringe-worthy attempts to connect with Gen Z. The platform has been considered a long-time threat to media like YouTube and Instagram, but one of TikTok’s growing capabilities could potentially disrupt a…Read More
