The search for an official Olympics Search partner is over. What’s happening: Today, Google, Team USA and NBCUniversal announced they’re teaming up for NBCU’s coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United…Read More
Cultivated meat is now approved for sale in Europe — but don’t break out the fine China just yet. The first dishes are exclusively reserved for pets. Our furry friends can now legally dine on cultivated chicken from Meatly, a startup based in London. The company announced on Monday that British regulators have rubber-stamped sales of the product. By providing the green-light, the UK has become the first European country to commercialise lab-grown meat. “It’s the start of a viable and sustainable alternative to traditional dog food,” Meatly’s CEO and founder, Owen Ensor, told TNW. That sustainability derives from bringing the…
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With an agency background that spans some of the industry’s most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as a skill she learned early on. Now, as senior vp of retail media at Albertsons Media Collective, Argyilan draws on her creative roots as well as her…Read More
Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract with oil giant Shell. Havas Media won Shell’s media business in September, following a three-month review, and took over B2C strategic media buying…Read More
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. “2036 Hopefuls,” by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The…Read More
From your phone to your clothes or even the breakfast you ate this morning, there’s a high chance a boat transported it from where it was made to where you bought it from. The global shipping industry accounts for around 90% of world trade. Most of these goods are ferried by giant cargo ships that carry huge amounts of stuff. But, they’re slow and not exactly nimble. This can result in long waiting times for shipments. What’s more, diesel-guzzling cargo ships contribute around 3% of global CO2 emissions — more than air travel. German startup CargoKite wants to replace these…
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When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and abject terror, unless, of course, the dish served up included some classic advertising in the category from Halo Top and Little Baby’s. The…Read More
Monkey D. Luffy may rival Mickey Mouse as one of the world’s most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated streaming service boasts over 14 million subscribers around the globe and is a must-have streamer among the young–and young at heart–audiences that congregate at…Read More
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from professional soccer last year, the bold campaign calls attention to the fact that periods are a reality for almost all menstruating athletes,…Read More
Samsung has snapped up UK startup Oxford Semantic Technologies, in a bid to “hyper-personalise” user experiences with AI. Founded in 2017, Oxford Semantic specialises in knowledge graphs, which integrate and analyse data. The technology powers countless applications, from voice assistants to search engines. Oxford Semantic baked knowledge graphs into a product called RDFox, which the company describes as an “AI reasoning engine.” The system supports an array of use cases, from recommendation engines to anomaly detection in transactions. For Samsung, the software provides a chance to develop sophisticated and personalised AI solutions. The company will use the knowledge graphs to integrate information…
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