CTV may be the biggest growth area in digital advertising right now, but it’s also one of the most fragmented. A marketer buying NBCUniversal inventory might want to target women ages between 18 and 34 who are currently looking to buy a car. But this lucrative audience is watching across a multitude of streaming properties,…Read More
If today was a holiday in your honor, what would it be about?
If we had to examine everything about you, your work, your impact, your reputation–what would be the positive caricature we would draw? What sorts of slogans, banners and greetings would we use to celebrate you and your work?
It’s never accurate to boil down an organization or a person’s work to a simple sentence or two, but we do it anyway.
What’s yours?
International travel is gradually resuming since the Covid-19 pandemic, but a long period of ever-changing restrictions and sudden cancellations have made some people hesitant to venture out into the world again. On St. Patrick’s Day, Tourism Ireland wants to excite travelers and entice them to visit the Emerald Isle. The tourism body is continuing its…Read More
Snap Inc. introduced the first augmented reality certification in its Snap Focus educational portal, Augmented Reality Strategies for Advertisers. The five-part learning pathway gives potential AR lens creators hands-on education and real-life examples, leading to a deeper understanding of how AR can be an essential tool for business and marketing objectives. Snap wrote in a…Read More
Snap Inc. added Custom Landmarkers to its Lens Studio suite of tools for augmented reality creators. Those creators can now anchor Snapchat lenses to local places such as statutes or storefronts and use AR to tell richer stories about their communities. Custom Landmarkers are discoverable via Snapcodes at the physical locations being featured or via…Read More
Saving recipes was one of the most popular use cases when personal computers became commonplace, and online grocery platform Instacart is giving that task a modern twist with Shoppable Recipes, integrations with Hearst Magazines properties, Tasty and TikTok that enable food creators to make their recipes shoppable on Instacart. Shoppable Recipes pairs Instacart’s substantial grocery…Read More
Microsoft often tests new features with its Windows Insider builds. While these are often a sign of good things to come, other times, they need to be nipped right in the bud. Case in point: this week, Microsoft pushed a test to Windows 11 Insiders that placed ads for other Microsoft products directly in the File Explorer, as spotted by Florian Beaubois on Twitter. Some people will go mad if Microsoft starts adding ads in explorer. pic.twitter.com/rusnyrYyX2 — Florian (@flobo09) March 12, 2022 Microsoft later told The Verge that this ‘feature’ was “not intended to be published externally and was…
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Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind. Convenience store Sheetz is teaming up with agency Joan to ask, “Why the Sheetz Not?” in a widespread campaign launching…Read More
The Sandbox is partnering with Paris Hilton in the metaverse platform’s ongoing quest to better integrate itself into mainstream entertainment culture. The company announced the partnership with a DJ set performed by Hilton at the South By Southwest culture and technology festival in Austin this week. The deal, inked between the Animoca Brands-owned metaverse company…Read More
Nature’s Fynd, a fast-growing startup that sells vegan products made from fermented fungi, has locked down its first national retail deal with Whole Foods Markets in 10 states. The new partnership gives Nature’s Fynd a significant boost in mainstream distribution–which expands from boutique chains in a smattering of markets and via its direct-to-consumer platform–for its…Read More
