Summer Bash Taps Into Wrestling’s Expanding Cultural Arena
Co-produced by Nue and The Masked Man Show, Summer Bash is a brand-backed fan event merging podcasting, hip-hop, and wrestling culture ahead of WWE’s SummerSlam weekend.Read More
Michael Kassan Says He ‘Feels Good’ After Reaching ‘Amicable’ Agreement With UTA
The bad blood between renowned media advisor Michael Kassan and United Talent Agency has come to a close.Read More
Advertisers Can Now Target Home Depot Shoppers on Yahoo DSP, Even If They’re Not on the Retailer’s Shelves
Home Depot’s shopper data includes signals from about 3.5 billion visits to its website every year, and interactions at its 2,300 retail stores.Read More
Hip-Hop Artist Kendrick Lamar Launches New Creative Agency With Dave Free
Project 3 will expand creative resources for both corporate and independent businesses.Read More
WKYC in Cleveland Promotes From Within for News Director
Julie Flynn has worked as assistant news director at WKYC since September 2023.Read More
Move Over, American Eagle: 5 Other Big Campaigns That Went Kablooey
Even if your WiFi’s been out or the dog hid your phone, odds are you felt the earthquake earlier this week, loosed by twentysomething actress Sydney Sweeney’s coquettish ads for […]Read More
Visa Scores Cardholders Tickets for 2026 FIFA World Cup
Visa’s early draw seats enhance global strategy, including soccer parks, superstar ambassadors, and Super Bowl and Olympics trial runsRead More
Google Will Use Machine Learning to Estimate Users’ Age and Block Them From Restricted Content and Ads
Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive advertising categories.Read More
Thanks to Covid Habits, Millions Are Still Loafing at Home—Just Where La-Z-Boy Wants Them
Earlier this week, furniture brand La-Z-Boy, the leading maker of recliners, took the wraps off a new logo and visual identity. The company had two good reasons for doing it. […]Read More
American Eagle’s Campaign Is a Story of Ill-Fitting Insights in Today’s Retail Market
Sydney Sweeney was tapped to secure the male gaze, but how does that sell denim to women?Read More