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Red Bull sticks to its signature playful animation style during the biggest ad event of the year.Read More

The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.Read More

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.Read More

Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.Read More

Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.Read More

Unrestricted free choice is a myth.

There are always boundaries and trade-offs.

But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice.

Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when we think that we don’t.

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Everyone knows Super Bowl commercials are expensive, bombastic, and designed to be talked about. What we didn’texpect was an AI startup using the biggest ad stage of the year to throw shade at a rival’s advertising strategy. That’s exactly what Anthropic has done. The company bought Super Bowl airtime to broadcast a simple message: “Ads are coming to AI, but not to Claude.” Its ads depict a chatbot spitting product pitches mid-conversation, ending with a clear contrast to its own ad-free promise. Even ads these days aren’t what they used to be. Video: Can I get a six pack quickly?, uploaded…

This story continues at The Next WebRead More

Disinformation research group says the FTC ordered it and IAS to hand over business records.Read More

“May your cup runneth over…”

This begs the question: how big a cup?

The logistics of vessel size determine how much money we need to raise, how big a team we need, how many customers are necessary to break even. When we’re on the hook to fill an Airbus transatlantic flight with passengers, the business is fundamentally different from a small commuter airline in Rhode Island.

And it’s not simply the financial and organizational mechanics that matter.

We can’t help but compare.

Is a million dollar sale a big deal? Not if your organization was counting on something ten times as big.

It turns out that the absolute size of our cup isn’t nearly as important as getting the relative inputs and outputs in sync.

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The brands that win on Super Bowl Sunday are the ones that understand how to show up around the game, and are designing quieter campaigns for the right people, in the right places, at the right time. Read More