The next time you’re in a Walmart store, don’t be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart’s advertising arm, will begin selling in-store ads to brands that don’t sell products on Walmart’s shelves–known as non-endemic advertisers–like financial companies, auto brands and quick-service restaurants. The new offering was shared…Read More
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That’s up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. “Our research shows a growing market for male…Read More
Trash day isn’t typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad’s latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help…Read More
An exercise machine for astronauts has entered an Airbus accelerator. Built by UK startup Physical Mind London, the device mitigates the impacts of zero gravity, which can be brutal. After six months in space, astronauts can lose up to 20% of their bone mass. Their muscles can also shrink dramatically. On short flights, they can suffer muscle loss of 20%. If no countermeasures are applied, this can rise to 50%. Physical Mind London wants to provide those countermeasures. The company’s flagship product is the HIFIm (High Frequency Impulses for Microgravity machine). HIFIm provides a workout based on one special exercise: jumping.…
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Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis’ ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential’s network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue….Read More
Inside a hangar on the outskirts of Gothenburg, Sweden, lies the sleek metal frame of an electric plane poised to change the way we fly forever. The hangar belongs to Heart Aerospace. The Swedish startup is building a hybrid-electric 30-passenger airliner called the ES-30. It could offer a cleaner, cheaper alternative to short-haul flights on routes across the world. Unlike other battery-powered planes — like flying cars or air taxis — the ES-30 looks, for lack of a better word, pretty normal. “A lot of companies obsess over how an electric aircraft will look. We are thinking about how an…
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Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It’s a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging…Read More
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I’ve spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API…Read More
The reviews for Marvel Studios’ Deadpool & Wolverine are in, and they’re nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as “manic meta mush,” and TheWrap calls it an exercise in “corporate synergy.” Meanwhile, Vulture damns it with this faint praise: “It’s so determined…Read More
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends–complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series…Read More
