Omnicom Media Group has signed a deal with shoppable video platform Firework that will make the startup’s short-form and livestreaming capabilities available to all of the agency holding company’s clients. The agency giant is hoping the partnership will give its growing roster of clients in the online retail space better access to tools that will…Read More
As desirable vacation destinations go, war-torn Ukraine must surely rate low. But in the first month of Russia’s invasion, Airbnb bookings in Ukraine boomed, as people around the world used the accommodation platform to channel more than US$15 million in donations to the country. As with other forms of direct donation, using Airbnb to channel aid to Ukraine has been problematic. The company was relatively quick to waive the 20% commission it usually charges on transactions. But stopping scammers from setting up fake accounts to collect money from well-meaning donors has proven more difficult. It’s a story that illustrates both…
Warner Bros. Discovery has an ad sales chief: Jon Steinlauf has been named chief U.S. advertising sales officer for the combined company following the imminent WarnerMedia-Discovery merger. Steinlauf, who currently holds that same title for Discovery, received the top job over JP Colaco, who is head of advertising sales at WarnerMedia. Following the merger close,…Read More
I love Star Trek. Or more precisely, I really love the 80s, 90s and 00s Trek. Nothing is more soothing to me than the low hum of the Enterprise D, with Data and Geordi La Forge discussing the alignment of dilithium crystals in their coveted warp core. While most of Star Trek’s ‘technobabble’ is intricately thought out nonsense, it’s no secret that early sci-fi has had a huge influence on the development of real world tech. And while I’ve yet to use a tractor beam to pull a comet out of a trajectory towards the Klingon homeworld Qo’noS, I have…
To tie in with France’s presidential election, the country’s Burger King restaurants have launched their own form of internal democracy, asking customers to elect their “Pr?sident Burger.” The campaign, which began on April 4, will run for three weeks promoting the eight “candidates” which will each be made available for just over $3 each during…Read More
EV owners got more than they bargained for when they tried to juice up their cars this week on the Isle of Wight, UK. Three charging points — which were supposed to display the website of the council’s charging network — were hacked to show porn. The issue was brought up by the affected drivers to local paper Country Press, which then reached out to the council. A spokesperson rushed to apologize to “anyone that found the inappropriate web content.” Officers were sent to inspect the EV signage and ensure that the, uh, saucy material was covered up. Did I…
Creative thinking is critical. And now, so is artificial intelligence. By combining the two, marketers can predict winning creative—such as colors, copy parameters, videos and imagery— and identify creative risks before campaigns begin. AI has the scoop on creative trends. Its insights will get your campaigns the clicks and conversions they need.
Ai is not taking over or rather not in the immediate future, however this may happen earlier than the 2025 milestone.
Generating different variations of the same creative AdCreative.ai takes a Data Driven approach using the most eye catching design layouts and generates multiple creatives you can use on Social Media posts or alternatively website banners. This has a templated approach using Brand Logo and CI as the basis and uses your specific product as the highlight of the creative. The platform also creates different variations of your copy text. Taking the above into consideration you can use AdCreative.ai to quickly test multiple creative options of a static post with minimal effort and use the best version of that for a longer advertising/promotion period. If you integrate your platform with your Social Media page it has the ability to learn which copy and creative would encourage the highest conversion or ROI. As the system constantly learns the generate creative will have suggestions as well as a quality score of each creative it generates.
Above was just a simple test to test the platform for this article.
AdCreative.ai has video generation on their roadmap as well, Pencil is another ai similar to AdCreative.ai and this platform currently supports static post as well as video ads.
Pencil can even utilize UGC and can create videos up to 15 seconds. The difference between AdCreative.ai and TryPencil.com is that Pencil has Digital Asset Management (DAM) built into the platform and allows you to see which creative is working and which assets are not converting. Pencil has built in editing tools for images as well as video, thus their selling point is that you can edit creative as easy as editing a PowerPoint slide.
Pattern89 is another AI creative Platform that has proven its worth that Shutterstock is buying the platform. The major features of the Pattern89 platform is Analyzing, Predicting and Optimizing Ad Creative.
Analyze: Matching consumer to the creative, planning the best photo or video shoot and automating creative insights and reporting.
Predict: Know which creative performs, Pre-validate every idea and plan with the answers.
Optimize: Daily scan for creative issues and opportunities, align creative with audience and placement and maximize scale and efficiency.
Notable Mentions:
Synthesia.io is a video production AI platform that can turn text into speach and video. You can use the default avatars of the platform or with a little bit of work you can create your own avatar that also uses your voice.
AutoDraw.com is a free tool from google that predicts what you might draw and gives suggestions accordingly.
Contact the Digital Department if you would like us to trial any of the above platforms with you.
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…Read More
I recently attended the Autonomy Mobility Conference in Paris. A great 2-day experience filled with keynotes and great conversations all centred on what’s next in mobility. This is what I learned. First of all, I found it quite fitting that the conference took place in Paris. The mobility landscape of the French capital has been radically transformed during the past two years, and it really shows that the future of mobility is not too far away, if we purposefully work towards changing our infrastructure and mindset: Pop-up bike lanes are everywhere, and the city is replete with bike and scooter…
We’re in 2022, so grabbing text from a website or a document should be pretty easy, right? But that’s not always the case. There might be part of a site that doesn’t easily let you copy some text, or maybe the text you need to copy is part of an image. So we’re going to talk about a few tools to capture text easily. iPhone Live Text Apple recently rolled out the Live Text feature in iOS 15 that easily lets you copy text using your camera. To make sure this feature is enabled on your iPhone or iPad, go…
