It’s official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast…Read More
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google’s Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display…Read More
Comcast to MSNBC: It’s not us, it’s you. NBCUniversal News Group’s parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that’s currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this…Read More
Initially, Coca-Cola’s AI-powered remake of its 1995 commercial, “Holidays Are Coming,” seemed to be well received. System1, which tests emotional responses to ads, found an “overwhelmingly positive” consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K….Read More
This is TVNewser’s basic cable network ranker and cable news report for the week of Nov. 11, 2024. The viewership wave that followed President-elect Donald Trump’s Election Night victory greatly benefited Fox News as the network crested to ratings high. And viewers have continued to stay tuned to Fox News as the new administration takes…Read More
And you can be the first on your block to play it. It’s free. Click here to see today’s game.
Over the next week, I’m going to do a few bonus posts to explain how we thought about the creation and game design and marketing of this new project. The last eighteen months of development have been delightful, and I hope you get a chance to try it out.
For today, a little history:
My first game design was on a mainframe in 1977. My first commercial games were at Spinnaker in 1983, working with personal heroes like Ray Bradbury, Arthur C. Clarke and a brilliant team of game designers and engineers.
In 1989, I developed GUTS for Prodigy and Robert Gehorsam. It had millions of players, making it the most popular online game of its time. And in the 1990s, Yoyodyne used games to make email marketing work.
Bongo, I have no doubt, is the most fun of all the games I’ve been a part of. Zach, Jack, Orta and the team at Puzzmo are the world’s best puzzle collaborators and we’re thrilled to share this with you now.
More on this as we go, but for now, the simple rules of Bongo:
The SHARE button makes it easy to copy your best word to your social media account so friends can join in.
It’s easier to play than it is to explain, give it a try.
Here’s a video if you want to watch me doing my best to solve a Bongo (some people are way better at this than I am…)
Next time: Thoughts on media, systems and business models…
Welcome to Big Ideas, ADWEEK’s semi-regular series in which we talk to the industry’s top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising’s most well-known agencies for its…Read More
Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company’s transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad’s efforts to attract and secure…Read More
Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. “It’s been such an honor and joy waking up Hampton Roads every morning but I’m moving to a new shift at @wavynews10 – one where I get to sleep in a bit!”…Read More
Jan Wade will retire as the president and general manager of WISN, Hearst Television’s ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. “Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence and quality in all facets of the organization while further…Read More
