As advertisers brace for a U.S. without TikTok., Meta’s cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars…Read More
Baby animals are cute crowd-pleasers–and doesn’t Budweiser know it. The Anheuser-Busch’s (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, “Something ‘Big’ Is Coming,” and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery…Read More
Happy Friday to all who celebrate. In this week’s edition of stories we didn’t post for one reason or another, we see a ton of movement between and away from stations. And, in a local TV support trifecta, Wisconsin Public Radio looks at the impact the Allen Media layoffs had no the local community. Variety…Read More
The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform’s 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government’s efforts to curb Chinese-owned tech companies, leaving brands,…Read More
AT&T had no shortage of sports sponsorships it could’ve used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame’s win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy…Read More
The local community is showing its support for the Colorado reporter who was allegedly attacked by a man yelling about this being “Trump’s America now.” About 15 people showed up at the Mesa County Justice Center for KKCO-KGJT reporter Ja’Ronn Alex who was allegedly attacked by Patrick Egan. Egan was charged with second degree assault,…Read More
In this episode of The Speed of Culture podcast, step into the heart of Chiefs Kingdom with Lara Krug, the Kansas City Chiefs’ first-ever chief marketing officer, as she redefines what it means to build an iconic NFL brand. Riding the momentum of Super Bowl victories and growing global influence, Lara is spearheading initiatives that…Read More
VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML’s North American offices while continuing in his role as global chief client officer. He will report to VML global CEO, Jon Cook. The agency said the dual role will bring a unified approach…Read More
Mondelez International’s Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo’s green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these…Read More
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it’s best to stay far away from German Doner Kebab (GDK)’s chaotic new ads. Running on Facebook and Instagram in parts of the U.S. (including cities in…Read More
