Publicis Groupe, the third largest agency holding company by revenue, has acquired Profitero, an analytics platform that helps brands optimize ecommerce ad spend. Profitero will be a product-focused company within Publicis. Bryan Wiener, who joined as CEO in 2020, will continue to lead the unit along with president Sarah Hofstetter, who also joined in 2020….Read More
When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like. Fast forward a year, Roku Originals are now one of the more powerful tools in the company’s arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform…Read More
Amazon recently announced a net loss of nearly $4 billion in Q1 2022 despite a 7% increase in net sales. In a statement, CEO Andy Jassy pointed to ongoing challenges such as the pandemic and the war in Ukraine. However, he remained optimistic thanks in part to Amazon’s efforts to double the size of its…Read More
Social media agency 1000heads has been acquired by French digital marketing performance consultancy Labelium Group to strengthen its data, insights, strategy and creative offerings in a deal worth more than $105 million. Founded in the U.K., 1000heads works with clients including The North Face, Cisco, Diageo and Alphabet, employing more than 170 people across its…Read More
Pinterest detailed its ongoing and new initiatives aimed at helping Pinners navigate mental health issues to mark Mental Health Awareness Month in May. The platform debuted its compassionate search feature in July 2019, and it is currently available in 12 countries Pinterest said it will be extended to 11 more countries in the coming weeks:…Read More
On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch. Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how…Read More
Earlier this year, the company formerly known as ViacomCBS bet big on Paramount+–and it’s already paying off. Paramount’s flagship streaming service Paramount+ added 6.8 million subscribers in the first quarter of the year, bringing the streamer to nearly 40 million. That’s a slight decline from the 7.3 million gain it reported to end the year….Read More
This article is part of Demystifying AI, a series of posts that (try to) disambiguate the jargon and myths surrounding AI. (In partnership with Paperspace) In recent years, the transformer model has become one of the main highlights of advances in deep learning and deep neural networks. It is mainly used for advanced applications in natural language processing. Google is using it to enhance its search engine results. OpenAI has used transformers to create its famous GPT-2 and GPT-3 models. Since its debut in 2017, the transformer architecture has evolved and branched out into many different variants, expanding beyond language…
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Two-thirds of women who work in soccer have experienced gender discrimination, according to a 2020 survey from the organization Women in Football. Additionally, women remain underrepresented across the sport. Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The…Read More
Some Sonos owners have been having a torrid time recently. Following the 14.6 software update that dropped at the end of April, people using the speakers as part of a surround sound multimedia setup have claimed stuttering, out-of-sync, and unreliable audio. This has been reported by multiple users and appears to impact people watching television, movies, or playing games — with those simply listening to music unimpacted. According to a range of reports, this issue with audio dropping occurs when users have their speakers set up to take advantage of the hardware’s surround sound capabilities. The problems regularly begin when…
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