Profound Raises $35 Million for AI Search Optimization
Thanks to Profound, Airbyte tripled its visibility in ChatGPT—from 9% to 26% in a week—and converted that visibility into a $100,000 customer.Read More
Heather Armstrong Leaving WXOW in La Crosse After 15 Years
In an emotional goodbye, she told viewers she wanted to spend more time with her family.Read More
Anchor Alex Cammarata Leaves KWES in Odessa, Texas
He started in 2021 as a sports reporterRead More
After the shortcuts
The initial adoption of new technology follows a regular pattern.
The first group are hobbyists, people looking for a fascinating way to spend time. But that’s a small group–ham radio operators, for example, or theremin musicians.
It’s the second group that gets the rest of us to take notice. They use technology to save time and money. Faxes are just like Fedex, but faster and free. Email is just like a fax, but faster and more resilient. Netflix DVDs saved a trip to the rental store and were cheaper too. The transistor radio was just like a tube radio, but cheaper…
You’re probably seeing this happen with AI right this moment. Most of the use among students, businesses and freelancers is to simply do yesterday’s work, but faster and cheaper.
Every technology that makes a difference moves beyond this shortcut phase.
Soon, people will find new uses, new ways to create value and new innovations. That’s a given. It’s our job (and our opportunity) to find the guts to go first.
Data Shows How Brands Can Win Fans Ahead of 2025 FIFA World Cup
A report from Horizon Sports & Entertainment, shared exclusively with ADWEEK, reveals the importance of reaching casual and die-hard soccer audiences.Read More
Rocket Companies Appoints Viral Nation as its First Social Media AOR
Platforms and creators will be central in the brand’s mission to engage and educate homebuyers.Read More
New Fanatics Loyalty Program Introduces Fans to the Brand’s Growing Team
New Fanatics loyalty program introduces fans to the brand’s growing team as the platform debuts a tiered rewards system.Read More
Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get. The last two weeks have served […]Read More
Gray’s White House Reporter Claims She’s Not a Lizard Person After Weird Glitch in Video
Martinez owned the weirdness by posting “This is objectively the funniest thing that’s ever happened to me.”Read More
American Eagle Ad Controversy Hasn’t Driven Sales, Early Data Suggests
So far, the controversy surrounding American Eagle Outfitters’ campaign starring actress Sydney Sweeney has created a lot of noise for the brand, but not much else. Traffic to American Eagle’s […]Read More