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When it comes to Paramount’s attention to pull off live version of 60 Minutes at its 2022 upfront, it was the thought that counts. Knowing marketers had already had a long week ahead of Paramount’s Wednesday afternoon presentation at Carnegie Hall, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, announced…Read More

America, like many colonized countries, has a centuries-long tradition of pitting minorities and marginalized groups against each other. Sometimes it’s codified by law or economic policy, but often it’s perpetuated in ways even more sinister and lasting. The “model minority” myth–which locks people of Asian origin into specific, usually servile stereotypes–is one that hovers over…Read More

Sony is flaunting its entertainment arsenal in the battle for metaverse supremacy. The company has been diversifying a product portfolio that could lay strong foundations for virtual worlds. The Japanese conglomerate now boasts a revived music business, a movie studio that produces Marvel blockbusters, an immense film library, and the PlayStation gaming platform. The group’s music, movie, and gaming operations drove a fiscal fourth-quarter surge of 67% over the previous year.  Sony also plowed $1 billion into Fortnite publisher Epic Games last month. The Tokyo-based business had previously sunk $250m into the gaming firm. These moves have built a product package that…

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Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards. At…Read More

The names CeeLo Green, Shooter McGavin, Kate Flannery and Carson Kressley don’t immediately come to mind as movers and shakers in the cannabis industry, with good reason. But the celebrities, via a customized program with video platform Cameo, are directly responsible for driving nearly $2 million in revenue and 40,000 dispensary visits for weed powerhouse…Read More

Soccer players regularly give on-field interviews after a match about the game’s most memorable moments, but Racing Club captain Leo Sigali provided some unusual answers on April 2. When a TNT Sports journalist asked the player about a key moment when he had the chance to tie up the game and what coach Fernando Gago…Read More

As the 7th annual Prime Day approaches in July, Walmart announced its own member-specific sales event, Walmart+ Weekend, which is slated for June. Deals will be available in categories like electronics, apparel, home goods, toys, school supplies, art supplies and appliances from June 2-5. However, only Walmart+ members–which, per reports, number anywhere from 11.5 million…Read More

Creators using Twitter’s Super Follows monetization option can now host Twitter Spaces that are available exclusively to their subscribers. The social network positioned the new option in a tweet Wednesday as “a new way to get even more connected with your Super Followers.” introducing Super Follows Spaces ???? a new way to get even more…Read More

On this week’s episode of Adweek’s Most Powerful Women in Sports, Adweek’s former chief content officer Lisa Granatstein sits down with Julie Uhrman, co-founder and president of Angel City FC, an LA-based National Women’s Soccer League franchise that launched earlier this spring. With star-power investors that include Natalie Portman, Eva Longoria, Serena Williams, Billie Jean…Read More

During Discovery’s upfront event last year, CEO David Zaslav said the company will stand “should-to-shoulder” with broadcasters. In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message. Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in…Read More