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Two new ad formats and target ROAS-linked bidding capabilities will now be available to iOS app advertisers, Google announced today.Read More

There’s no doubt that Europe has ambition. Over the last decade, we’ve laid the foundation for a thriving digital economy, from regulatory leadership to tech-driven reforms and rapidly growing regional hubs. But infrastructure alone doesn’t build the future; people do. And today, we face the very human challenge of how to win — and retain — the talent that powers innovation. We’re seeing highly skilled individuals, such as founders, engineers, and product leaders, move their operations or careers to the US and, in some cases, to Asia. This trend reflects global competition at its fiercest. But it’s also a moment…

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E.l.f. Cosmetics said it ‘missed the mark’ after casting controversial comedian Matt Rife in a recent ad.Read More

The new Ad Council and Sugar23 initiative will focus on content around social impact and mental health.Read More

The partnership, which runs until August 2026, will also see the end of the Ulta Beauty online experience at Target.com.Read More

CNN appointed its first executive to oversee AI integration efforts.Read More

As search and social algorithms change, two major affiliate marketing platforms, LTK and ShopMy, are eyeing becoming one-stop shopping and social destinations.Read More

Netflix finalized deals with all major holding companies and independent agencies in upfront.Read More

In a virtual care market defined by fragmentation and fierce competition, Linda Yaccarino steps into digital health startup eMed as its new CEO at a moment of mounting pressure for […]Read More

A turbulent Q2 earnings season has divided the adtech sector, as investors sell off shares of The Trade Desk, PubMatic, and Viant, and rally behind AppLovin and Zeta Global.Read More