Interactive ads on connected televisions, which allow viewers to toggle, game and scroll during commercials, lead to heightened engagement from audiences and generate valuable data. However, these ads rarely lead to purchases, according to a new study from the CTV adtech firm Brightline. Despite the lack of purchases, Brightline’s study, conducted in partnership with MediaScience,…Read More
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising…Read More
Do you have a series of emails you send to new subscribers? Are they converting? In this article, you’ll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […]
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Ahead of the Paris 2024 Paralympics, Apple issues a timely call about the importance of equity and accessibility in sports. “The Relay,” created in-house, is the tech giant’s latest ad promoting its accessibility features. This film documents eight athletes from around the world competing in a four-stage, real-time relay race. The group includes a cyclist…Read More
Tim Brownson points us to this recent poll of people in Great Britain. About one out of four people surveyed (of all ages) believe that they could qualify for the Olympics if they trained for the next four years.
This is absurd. It’s the very absurdity of it that makes it common. “I could do that,” is easier to say when we’re sure we can’t. Even if we had the talent, the resources and the time, the odds are so slim that it’s essentially a lottery. We’re off the hook, so it’s easy to pretend.
What could we do if we spent the next four years on it? We could write and publish a symphony, start a reasonably successful small business, make a substantial contribution to our community, improve our physical health, engage more deeply with family and friends, learn to juggle or play the piano.
Someone is going to win the lottery, but it probably won’t be us.
After days of battling it out with Jimmy Fallon to earn the next hot Beats collaboration, Kim Kardashian announced on The Tonight Show on Wednesday that she came out on top, revealing the Beats x Kim headphones. Of course, it was never really a competition. Since Monday, the Apple brand has pitted Kardashian against Fallon…Read More
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it’s performing worse for some advertisers. The change could raise ad prices but also increase advertisers’ trust in the fidelity of Meta’s ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to…Read More
It’s been a strange few days for brand safety, from the initial news of Elon Musk’s X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What’s surprising is not the fact that it had happened–as a podcast advertising leader, I’ve seen firsthand how the org’s approach…Read More
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle’s CEO since 2018. Before that, he was CEO at Taco Bell–a role he took on after serving as chief marketing officer and later president of…Read More
