Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. “Nearly every week, there’s a new story about location data being packaged and sold,” said Caitriona Fitzgerald,…Read More
PepsiCo reached a multiyear extension of its North American partnership with the National Hockey League and the National Hockey League Players’ Association that will bring their relationship past the 20-year mark. The company will retain exclusive NHL and NHLPA North American rights in the carbonated soft drinks, energy drinks, savory snack food and water categories…Read More
While you’re lolling on a beach, sipping a tropical drink and spritzing yourself with Evian, your dog is confined to a kennel back home, sad and alone. And probably hungry. And afraid. You monster. More than likely, the canine you left behind is doing just fine without you, thanks to the rigorous pet-care plans you…Read More
Warehouse retailer Sam’s Club announced an overhaul of its five-year-old advertising business, which will now be known as the Member Access Platform, or MAP. It includes what Sam’s Club calls a “member-additive ads experience” with a self-service platform and sponsored product ads. It’ll be available to advertisers July 1. “These product initiatives will allow our…Read More
It was only a year ago that President Joe Biden signed legislation to establish Juneteenth (June 19) as a new federal holiday, commemorating the end of slavery. And in the span of one year, it didn’t take long for some brands to see Juneteenth as a way to make money. Dollar Tree began selling headwraps…Read More
No one looks for a car with the biggest gas tank–they look for a car that has the best mileage per gallon. Advertising is no different. While a bigger publisher can certainly have a quality, engaged audience, advertisers have been prioritizing size of reach above all else for quite some time. The affiliate industry is…Read More
The Instagram application features a variety of notifications settings that allow users to receive push notifications when other users like or comment on their posts, follow their account and more. Users can manage the kinds of push notifications they receive from the Instagram app at any time. Our guide will show you how to change…Read More
Nearly a year ago, Old Navy began doing something Sonia Syngal, CEO of parent company Gap, Inc., claimed no other major clothing retailer was doing. That something was an inclusive program called Bodequality, which offered all women’s styles in every size. Whether a customer bought a size zero or 30, the price tag was the…Read More
Instagram allows each user to choose between having a public or private profile on the photo- and video-sharing platform. When someone makes their Instagram account private, only the Instagram users who follow them will be able to see their posts. Our guide will show you how to make your Instagram account private while using the…Read More
Twitch is opening up its Ads Incentive Program, which it debuted in February, to more creators. The goal of AIP is to make ads income more predictable for creators by determining a preset payout when they stream for a certain number of hours per month while running ads via the platform’s Ads Manager, and Twitch…Read More
