Smoking definitely isn’t cool anymore but fire is, and flames are the focus of a new brand campaign for heritage lighter company Zippo by Ogilvy. The classic flip-top metal lighters are looking to gain new fans through a series of intense films that feature people using the lighters for anything but firing up cigarettes. As…Read More
On this week’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with Jessi Miley-Dyer, senior vice president of tours and head of competition of the World Surf League. Miley-Dyer grew up in New South Wales, Australia, and began surfing when she was 8. She spent…Read More
On this week’s episode of Adweek Presents…, we travel back to Brandweek 2021 where Adweek senior editor Terry Stanley was joined by actress, executive producer, activist and best-selling author Gabrielle Union. This week’s guest truly exemplifies authenticity and hustle. Union has a hair-care line, is a co-founder of the organic children’s snack food line Bitsy’s…Read More
Instagram now allows users to personalize a 3D avatar that they can use throughout the photo- and video-sharing platform. Users have the option to bring over their existing Facebook avatar (if they’ve created one) or create a new avatar in the Instagram application. Once a user creates an avatar in the Instagram app (or brings…Read More
In the past few months, we’ve seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious. The longer consumers are faced with increasing prices, the more likely…Read More
As businesses navigate the increasing demands of digital transformation and product-led growth, the role of the CPO — as a facilitator of this transition — is more important than ever. Speaking at TNW Conference 2022, Renee Niemi, CPO at non-profit organization Products that Count, provided valuable insights on how CPOs are shaping the future of business. During her talk, Niemi shared two key findings from the latest research conducted by the organization. The study surveyed over 300 CPO participants from a variety of industries and company sizes. 1. How do CPOs think about their role and what’s their function? This…
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Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients’ media dollars to minority-owned publications. But the industry still has a long way to go. The 4A’s Now. New. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents…Read More
There are probably a billion and one self help books out there claiming to have the key or the secret formula to happiness. Mo Gadwat’s series of books: Solve For Happy: Engineer Your Path to Joy and his upcoming That Little Voice In Your Head: Adjust the Code That Runs Your Brain may seem like just two more to add to the pile. But Gadwat’s story and background, all too familiar for many in the tech industry, drew a large crowd at this year’s TNW Conference. As the former chief business officer of Google X, the tech giant’s secretive innovation…
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The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill…Read More
Global VC funding reached $143.9 billion in the first quarter of 2022 — down 19% from the previous quarter. Amidst the current recession and looming uncertainty, VCs seem to be pulling out of the market, which means that startups need to turn to alternative sources of funding — like angel investors and funds. Speaking at TNW Conference 2022, Tim Mills, Managing Partner at the ACF Investors Angel CoFund, explained: Many angel investors are pleased to see VC funding retreat. With the current dip in startup valuation, they find it risky to provide seed funding to emerging companies. The big advantage…
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