Blog

After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…Read More

Yesterday, Tiana Watts-Porter, Technical Recruiter at Microsoft, put a rescue call out on LinkedIn inviting Tesla employees to escape from the chains of the desks and factory floor at Tesla. In a now-deleted post that mentioned Tesla employees directly, she declared:  “Here at Microsoft and our affiliates LinkedIn and GitHub we are offering ALL THE OPTIONS!!! You can do things your way, and be yourself here at Microsoft! “   And if that includes working in your pajamas at home, that’s just fine and dandy.  The invitation follows a series of leaked emails and follow-up tweets from Elon Musk waving…

This story continues at The Next Web

Or just read more coverage about: Microsoft

Read More

It’s no secret Gen Z looks to social media to participate in the latest cultural trends. Whether it’s the fashion statement of the moment like the grunge revival or viral dance crazes such as the #DropChallenge, the FOMO is real. For advertisers, while there’s merit in riding the coattails of a megatrend, it can be…Read More

Once largely closed off to the world, today’s China is a new frontier for opportunistic brands. The sheer scale of the country coupled with the fervor of a consumer base still energized by the relative newness of a semi-open market make for a standalone combination in the world of consumer goods. Obviously, anyone who has…Read More

It’s not a luxury, it’s a choice.

We can build slack into our lives. We can create cycles so that we don’t need to dance with a crisis around time on a regular basis.

If there’s another train after this one, you don’t have to fret.

If the deadline for the project is tomorrow, not today, you don’t have to sweat it.

If the guests aren’t arriving for an hour…

Sometimes, we choose to use the urgent crisis as fuel. We set up our lives around creating these deadlines, reminding ourselves that if we cross that line, we’re dead.

And then we allow the world to do it to us. To create urgencies simply to take our attention and focus.

Productivity is a measure of the value of what we ship in the time we’ve got to invest. It’s not measured in drama.

It’s possible to do great work without putting everything in jeopardy.

Read More

Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart. The Yes enables users to shop a personalized feed based on their active input on brand, size and style, and Pinterest said it sees the company’s leadership, team and technology, combining shopping expertise with fashion industry…Read More

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called…Read More

Twitter teamed up with the National Basketball Association to bring sports fans closer to the action of the NBA Finals, which tip off Thursday night as the Boston Celtics visit the Golden State Warriors. Rachel DeMita hosted Twitter Spaces on media days leading up to the series, joined by a rotating set of writers and…Read More

As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers….Read More

Google’s ad-tech stack, a line of business that is neither the major driver of the company’s revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.’s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising…Read More