Although nothing has been set in stone just yet, the overturning of Roe v. Wade–the 1973 U.S. Supreme Court decision that ruled that the Constitution protects reproductive freedom–seems imminent, following a leaked draft opinion. Abortion is federally legal, but over the last few years some states have passed laws that increasingly restrict access to it,…Read More
Meta elevated Guy Rosen to chief information security officer, making him the first person to ever hold that role at Facebook’s parent company and adding him to the C-suite. Rosen had been vice president of integrity. He joined then-Facebook in October 2013, working on its Internet.org initiative to connect people without online access, and then…Read More
The sound of excitement and celebration is rarely a quiet one but it is spontaneous–an insight a campaign from horse betting brand PMU conveys, led by World Cup-winning French soccer international striker and its brand ambassador Antoine Griezmann. The ad campaign, titled “Noise,” highlights that half a million winning bets are made through the company…Read More
Microsoft and AT&T finalized the sale for AT&T’s ad-tech business Xandr, building up Microsoft’s connected TV advertising business. Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features. Financial terms of the deal weren’t disclosed–though Microsoft reportedly paid $1 billion for Xandr–but AT&T did…Read More
Elon Musk threw something a little more substantial than a poop emoji at Twitter Monday, sending a letter to the company, also filed with the Securities and Exchange Commission, in which he threated to scuttle his $44 billion deal to acquire Twitter due to his uncertainty about the extent of fake accounts, bots and spam…Read More
New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Top line IAS surveyed 502 U.S. media experts. Almost three quarters (73%) agree or strongly agree that ad buyers and sellers must actively avoid misinformation and…Read More
Editor’s note: This is part of Marcus Collins’ Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. If there were ever a game of Marketing Bingo, the word “authentic” would certainly have a home among the most referenced language and mainstay…Read More
After being disappointed in an upfronts season that it said “lacked significant conversation about measurement,” GroupM is taking matters into its own hands. The company has developed a roadmap for its audience measurement partners that it hopes will further drive the industry towards improvement measurement standards, and bridge the measurement gap. “Marketers are leaning into…Read More
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey, a new study aimed at uncovering the true capabilities of augmented reality ads, such as Snapchat lenses, and understanding their role in the consumer purchase journey. The…Read More
Insurance provider The General, a subsidiary of American Family Insurance, is moving on from its relationship with Highdive, hiring Energy BBDO as its new agency of record after a competitive pitch process and a review that started in February. Energy BBDO will continue to work with The General’s ambassador, Shaquille O’Neal, who became a customer…Read More
