Grey has appointed Laura Visco to the role of chief creative officer (CCO) for its global accounts. Arriving from 72andSunny Amsterdam, where she was executive creative director, Visco will also join the creative leadership team of OpenX–the bespoke agency WPP is building for The Coca-Cola company. Based out of London, Visco will report into Grey’s…Read More
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $525 million, marking the beginning of a new era for the publisher whose signature style of bullet-point reporting helped it rise to nationwide prominence just five years after launching. The acquisition comes at an inflection point…Read More
Stories about trans people often focus on the ways that they transition medically and socially, but a new campaign from Oberland for the ACLU aims to move beyond that limited narrative. “Trans Scripts” uses a series of three 30-second videos shared on social media and trans-focused websites to demonstrate that “there’s more to trans than…Read More
There are 1,000 other high schools, and each one has a vice principal who isn’t you.
No, you’re not irreplaceable.
No one is, not really.
But if we work at it, we might become indispensable. The linchpin, someone who would be missed if they were gone.
With the aim of promoting the brand as one that celebrates the individuality of each person present during social occasions, Diageo rum brand Captain Morgan Original Spiced Gold has rolled out a new global campaign. The first installment of its “Spice On” campaign, released on Aug. 8, features a 20-second spot that sees two different…Read More
Meta CEO Mark Zuckerberg took the wraps off three new privacy features for messaging application WhatsApp Tuesday. Users can now leave a group chat privately, without notifying everyone in that chat–just the administrators. This feature will roll out to all users globally this month. WhatsApp users can now choose who can and cannot see when…Read More
In Moneyball, Brad Pitt’s baseball general manager Billy Beane uses a new way of assembling a winning team, telling his staff, “Adapt or die.” As marketers, we subscribe to that ethos, but evolving is now more challenging than ever. A Gen Z tsunami is coming, and most brands aren’t ready. Currently ages 10 to 25,…Read More
Before he became chief marketing officer of radio and podcast network Audacy, Paul Suchman was torn between two worlds: a major in integrated marketing at the University of Southern California and a minor in ocean sciences driven by a fascination with sharks. Deep down, his plan was to graduate, attend the Scripps Institution of Oceanography…Read More
When customers call one of the many hotels and restaurants that now use voice tech startup PolyAI’s services, there’s a chance a digital host will answer. Far from the robotic monotone one might expect from an automated line, the voice will sound chatty and conversational. It will hesitate and inflect in all the right places…Read More
In the first week of February 2019, R&B singer-songwriter H.E.R. was rushing to get ready for her set at the 61st annual Grammy Awards. Her purple rhinestone jumpsuit was all picked out, but Gabriella Wilson (H.E.R.’s given name) wanted to kick things up a notch. “Me and my stylist decided that the guitar had to…Read More
