In 2021, DTC apparel brand Bonobos bet big on shoppers looking to shed their sweatpants and return to the office with a “Back to Business” campaign. But as hybrid work and more casual attire have remained the norm, Bonobos has turned to emphasizing the variety of styles it offers with a “Famous for Fit” campaign…Read More
Alex Lubar has been a fixture at McCann for a decade, rising from CMO for North America, then global CMO, to CEO of the London office and president of the Asia Pacific Region and president of North America. Now, DDB has lured Lubar away from the IPG network, naming him president and chief operating officer…Read More
The new NFL season has awakened the more adventurous sports fanatics among us, meaning this is also a big time for betting brands as well. Betting and iGaming operator BetMGM has debuted a new campaign capturing the high stakes moment, aptly titled “It’s On.” And it will, in fact, be on–as soon as actor, musician…Read More
It’s time to get pumped for the new NFL season. Is there a better way to stoke long-gestating fan excitement than a pep-rally? Yes, there is a better way: with a pep rally fueled by equally fanatical celebrities. To kick off the season, the NFL teamed with its leading creative agency, 72andSunny LA, for a…Read More
Fast fashion is a growing trend as the world struggles to keep up with the level of disposed-of clothing, an issue that Swedish home appliance brand Electrolux highlights in its latest campaign–raising awareness of the issue and its own commitment to behavior change. The global campaign, titled “Break the Pattern,” has been developed alongside creative…Read More
As a restaurant brand with a menu that’s better experienced in-person rather than through takeout, Red Lobster needs a jolt of creativity and new positioning in the casual dining space to draw customers back to its restaurants–following the worst of the pandemic. With new ownership and new CMO Patty Trevino, who joined the brand in…Read More
Jon Hamm isn’t mad that it’s almost football season. The former Mad Men actor is teaming up with NBC Sports in a teaser spot for Thursday night’s NFL Kickoff Game between the Buffalo Bills and the Los Angeles Rams on Sept. 8. Though Amazon Prime Video has the exclusive streaming rights to Thursday Night Football,…Read More
In the age of Google, we all naturally turn to the internet when we’re facing a challenge. For example, “How do you snake a drain?”, “What’s the best way to get over a hangover?”, or perhaps even, “How do I land my dream job?.” If you’re currently in the market for a new career, you’ve probably spent a little bit of time trawling through websites and blogs searching for sound advice. On the whole, the message is generally the same: use your network, dress appropriately, create an impressive online portfolio, yadda yadda. For years, we’ve listened to the same advice.…
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As brands continue to make inclusion a more prominent part of their marketing strategies, cross-cultural marketing offers an opportunity to connect with largely untapped audiences. Molson Coors is taking its multicultural messaging beyond campaigns, weaving it through its overall brand strategy and identity. Sofia Colucci, global vice president of Miller Family of Brands and Economy,…Read More
House Speaker Nancy Pelosi’s decision to not support the existing draft of the federal privacy bill could indefinitely stall the bill in the House, according to three sources who spoke with Adweek, making the prospect of passing a federal privacy bill in the near future less likely. The bipartisan American Data Privacy and Protection Act…Read More
