Amy Reinhard’s first year as Netflix’s ad sales president has “definitely been a whirlwind,” in her words. Reinhard stepped into Netflix’s top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer’s ad-supported tier launch. Despite the leadership shake-up, the streamer that became…Read More
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category–with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry–Tonal’s 2-minute hero ad contrasts its pricey tech-enabled…Read More
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton sits down with Beth Wood, evp and CMO at Principal Financial Group. Wood shares her insights on navigating financial services, the role of grit in leadership, and Principal’s unique approach to brand-building through empathy and expertise. Through impactful partnerships with…Read More
Access the entire sortable, interactive list of ADWEEK’s 2024 Fastest Growing Agencies and read their stories here. At a time when companies are facing pressure from inflation, economic uncertainty, and ongoing world conflicts, marketers are operating with caution–and making it difficult for their agency partners to find green shoots. That’s why the growth demonstrated by…Read More
U.S-headquartered out-of-home (OOH) indie agency Billups has acquired U.K.-founded outdoor specialist Mediabridge. The purchase will double Billups’ U.K. footprint, its global chief executive (CEO) David Krupp, told ADWEEK. It will bring the firm’s total headcount in the market to 40 and expand its servicing, planning, and buying capabilities across both the U.K. and EMEA. Krupp…Read More
The E.W. Scripps Company has promoted Teresa Morgan to vice president and general manager of WFTS in Tampa, effective January 1. Morgan has been with the ABC affiliate since 2003 and currently serves as the station manager and senior director of sales. She started her career at the station as a senior account executive before…Read More
Marketing consultancy R3 has been acquired by MediaSense, the companies shared on Tuesday. Terms of the deal were not disclosed. U.K.-headquartered MediaSense offers media advisory services for marketers and media owners, helping with internal transformations, partnership selection, analytics, and audience development. The company has a large presence in Europe. R3 extends that presence to North…Read More
The search visibility of the Forbes, Wall Street Journal, CNN, Fortune, and Time affiliate businesses has fallen dramatically in recent months, according to data from the search visibility firm Sistrix and multiple search consultants. That lost traffic is cumulatively worth at least $7.5 million, according to Sistrix. These publishers had been generating passive revenue by…Read More
ThredUp is diving deeper into social shopping. The online thrift shop has hired a head of social commerce in a new role it announced today. Danielle Vermeer, who co-founded a thrifting app called Teleport, will join ThredUp in January. Touted as the “TikTok for thrifting,” Teleport will wind down operations by the end of this…Read More
Timon and Pumbaa, Anna and Elsa, Woody and Buzz, Pinocchio and Jiminy Cricket. Many Disney duos have captured viewers’ hearts over the years. Now it’s the turn of “The Boy and The Octopus.” The mismatched yet cute double act are the star protagonists of Disney’s 2024 holiday campaign, directed by Taika Waititi of Hunt for…Read More
