Though furniture retail is a crowded market, many businesses in the category saw a surge in demand during the pandemic as more people stayed indoors and reassessed their homes. Since then, as home furnishing sales cool down amid rising inflation and a cost of living crisis, retailers have had to find new ways to stand…Read More
Meta introduced several updates Tuesday aimed at helping creators on Facebook maximize the effectiveness of their pages. A new post setting lets creators make content exclusively available to top fans and subscribers, and Meta said an option to allow early access to special content will be added soon. Meta New post and Story templates auto-mention…Read More
With the intersection of sports and fashion at the forefront of both industries, the versatility in clothing has never been more meaningful to those both on and off the court. Bringing together fashion and tennis for a triumphant match, IMG Fashion Events, a subsidiary of Endeavor, and Spring Studios, the creative agency for fashion, beauty…Read More
YouTube detailed several monetization options for creators on its platform at its inaugural Made on YouTube event in Los Angeles Tuesday. Starting in early 2023, its YouTube Partner Program will be expanded to creators who focus on YouTube Shorts, and those meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days…Read More
Trust in social platforms continues to erode, according to the new Digital Trust Benchmark 2022 report from Insider Intelligence. The researcher said every platform it studied saw its benchmark score drop compared with 2021. Pinterest edged LinkedIn to become the most trusted social platform in this year’s study, while Facebook brought up the rear, with…Read More
In the latest episode of The Speed of Culture podcast, Dr. Marcus Collins joins Matt Britton to discuss how brands propagate, how people make meaning through culture and his personal journey from an engineer to the CSO of a global advertising agency. Collins thinks many brands mistake information for intimacy and therefore cannot integrate themselves…Read More
TikTok users can now link their favorite books from Penguin Random House within their videos following a partnership between the video creation platform and the publisher. Users in the U.K. and U.S. can click “Add Link” and select “Book” prior to posting their video, at which point any Penguin Random House title available in their…Read More
[Sensitive content: This article discusses gun violence] There were more than 300 mass shootings in America in the first half of 2022, according to the Gun Violence Archive, and if you’re satisfied with that state of affairs, a new public service announcement has a message for you. By all means, stay silent. The 90-second ad–which…Read More
Pew Research Center published two fact sheets related to news consumption in the U.S. Tuesday: One related to social media and the other to news platforms. Both analyses are based on a survey of 12,147 U.S. adults conducted between July 18 and Aug. 21. The think tank found that one-half of respondents at least sometimes…Read More
As laudable as efforts might be, eco-marketing might not be working as it should. And here’s why. We are in the midst of a climate crisis driven by consumption and marketing is a lever behind that consumption. Consequently, over the last decade, we have seen brands respond to environmental challenges through the evolution and innovation…Read More
