Historically Black and brown communities have not had equal access to quality healthcare, from experiencing a lack of resources to navigating inaccurate care from systemically biased medical professionals. This crisis, building over time, has led to increased mortality rates and will require not only deep commitment to overcome it but also actions to change it….Read More
Adidas’ most recent campaign (quite literally) has legs. After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out-of-home (OOH) with a series of “running” posters. To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” ear buds for runners, developed by Zound Industries, M&C Saatchi…Read More
J?germeister will retain its title as the “Official Shot of the NHL” following a multiyear renewal of the liqueur brand’s U.S. partnership with the National Hockey League, which was revealed Monday. With the league’s 2022-23 regular season underway, J?germeister will continue bringing ice-cold shots to NHL rinks across the country, as well as creating compelling…Read More
Amid a tumultuous period for the airline industry, British Airways has launched an ambitious campaign comprising more than 500 unique ads to win back some love for its brand. No two ads are the same in the campaign, which includes print, digital and outdoor executions, as well as 32 different short films, running across the…Read More
Cosmetics giant L’Oreal and Meta have announced a partnership, including Incubateur HEC Paris, which will see the launch of a start-up acceleration program to drive creativity within emerging metaverse environments. The six-month program will be based in Paris at the Station F startup hub and is aiming to recruit five French startup companies working on…Read More
Decisions and crises and moments of significant effort and risk can be stressful.
But the challenge of a stressful day is rarely directly related to today, it’s about tomorrow or years from now.
Which means that pushing your way through some critical choices now will probably pay off in far more good days later. How many good days later does hard decision work today earn us?
Stalling costs us more than we expect. We get stressed from the act of stalling, and then later, we will have to pay the ongoing cost of putting off work and decisions that would have been easier and more profitable a while ago.
Say you need a new stick of deodorant. You walk into your local drugstore and find the product you want. Except you can’t grab it. It’s sitting right there on the shelf among an assortment of brands and varieties, but it’s locked inside a plastic case. You press a button to alert a store employee…Read More
In the realm of irreverent brands, Wendy’s stands apart from its fast-food peers. The brand’s marketing has real bite, taking its tweets viral so often that when it coined National Roast Day in 2018, other brands lined up for the QSR brand to crack jokes at their expense. Meanwhile, fans of Adult Swim’s Rick and…Read More
Marketers are obsessed with acquisition. So much so that they synonymously refer to it as performance, indicating that to add more is to perform better. We know acquisition is an expensive business, with a cost that’s multiple times higher than retaining existing customers. So if acquisition is more costly than retention, why do we glorify…Read More
The industry has long moved past the idea that advertising only exists in a handful of silos, like TV, print and radio. Savvy marketers can use anything as a canvas for an ad, such as the ice of a hockey rink, footprints or eggs. It takes innovative strategists to develop unique media plans that can…Read More
