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“As soon as possible” is a trap if you focus on soon instead of possible.

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YouTube Shorts, meet YouTube TV. YouTube TV, meet YouTube Shorts. The Google-owned video platform brought its short-form video offering to its television application Monday for TV models 2019 and later and newer game consoles. User experience directors Brynn Evans and Melanie Fitzgerald wrote in a blog post Monday, “To make this moment happen, product managers,…Read More

The National Hockey League introduced its fourth class of NHL Power Players Monday, made up of 27 advisors in Canada and the U.S. aged 13 through 17 tasked with advising the league on hockey-related topics important to their generation and growing the game among younger fans. The NHL Power Players will meet remotely throughout the…Read More

BrewDog has declared itself the “proud anti-sponsor” of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the “corruption, abuse and death” associated with the tournament. Describing…Read More

If brands want to advertise in Telemundo’s U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they’re pretty much out of time. NBCUniversal and Telemundo have just a “handful of units” remaining with under two weeks to go until the soccer competition kicks off Nov. 20 in Qatar, according to Mark Marshall, president of advertising…Read More

Former Twitter CEO Jack Dorsey finally weighed in on the chaos enveloping his former company since it was taken over by Elon Musk late last month, but he did not mention the company’s new owner at all. Dorsey said in a tweet Saturday, “Folks at Twitter past and present are strong and resilient. They will…Read More

Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $7.99-per-month Twitter Blue subscription service until after the midterm elections in the U.S. Tuesday. Ryan Mac, Kate Conger and Mike Isaac of The New York Times viewed an internal Twitter post discussing the plans, signaling a change to…Read More

Creative, filmmaker and artist Azsa West is returning to Wieden+Kennedy as chief creative officer for its Portland headquarters. First coming to the creative agency in 2006, West will rejoin Wieden+Kennedy in Spring 2023 from Anomaly Berlin, where she’s held the role of executive creative director since 2021. The Wieden+Kennedy alum will also replace Portland’s creative…Read More

Rideshare and car rental ads are often practical, focusing on convenience and other benefits of the service. Car sharing marketplace Turo has taken a more high-concept approach in a campaign from Los Angeles-based creative studio SixTwentySix that positions the brand as a deliverer of adventure and freedom. These Animated BMW Ads Turn a Times Square…Read More

Meta CEO Mark Zuckerberg warned of workforce cuts during the company’s third-quarter-2022 earnings call last month, and those cuts may be arriving as soon as Wednesday. Jeff Horwitz and Salvador Rodriguez of The Wall Street Journal reported Sunday that the impending layoffs may impact many thousands of the company’s work force of more than 87,000,…Read More