German fashion brand Hugo Boss has announced Nadia Kokni will join as senior vp of global marketing, taking over from Miah Sullivan. Kokni starts Jan. 1 and is joining from JD Sports Fashion where she was global group marketing director. At JD Sports, she is cited with placing a focus on elevating youth culture. Kokni…Read More
Retail media is expected to exceed $50 billion in the United States in 2023 alone, representing 20% of total U.S. digital ad spend. As a result, consumers are dictating the pace of the funnel to be faster than ever before. Danielle Brown, svp of data enablement and category strategy for advertising sales at Disney Media…Read More
Automaker Stellantis has hired Rebecca Reinermann as its new lead marketer for its Opel and Vauxhall brands following the promotion of Patrick Fourniol to become its new European chief of brand marketing and communications. Reinermann, who has over 15 years of working in marketing across major automotive brands, will join Jan. 1 from Fiat Chrysler…Read More
Businesses want the process of buying ads on connected TV to mirror the advantages of buying linear, with the added efficiency of digital trading. But technical challenges exist around transparency, brand safety and the nature of the content. At Adweek’s NexTech 2022 summit, Isabel Rafferty, CEO at Canela Media; Alex Stone, svp of advanced video…Read More
Becoming a chief creative officer is a privilege and a challenge. It often takes many years or even decades to rise to the leadership role. Some CCOs work their way up from junior copywriters and designers to the top of the ladder while others take a less linear path to the role. But once they…Read More
If you want reach and engagement, optimizing for small screens is usually the way to go. There are more mobile devices in the world than we can count, and large numbers of people spend their days consuming content from the palm of their hand.
But productivity? In just about every context I’m aware of, important work doesn’t come from large numbers of people looking for convenience, connection or a smile. It comes from committed individuals who are willing to sit and do the work.
As soon as you stop using a keyboard, you’re sending a signal about the focus you’re prepared to give to the work at hand.
PS new podcast episode this week, a short rant about important work. I hope it’s useful.
App downloads are at an all-time high, but a growing number of innovators believe that a world beyond them is the next frontier for technology. We’re constantly shuffling back and forth from one app to another to carry out daily tasks. But this can be cumbersome, a drain on devices, and time-consuming. It’s not unusual for people to use a combination of apps simultaneously to carry out one task. Just think about all those times when you had to switch to your email, while using another app, because you needed to verify something in your inbox. With people averaging four…
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Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose…Read More
While medical advancements have been made since the first reported cases of HIV in 1981, there are lingering stigmas tied to the condition as people are still fearful of those living with HIV and AIDS simply due to their prejudice and ignorance of it. As a way to break down the stigma behind HIV, Casey…Read More
Looking to further its efforts in its pure-play consumer shift, McAfee has named Deirdre Findlay svp and chief marketing officer. Findlay joins the online privacy and security business after nearly three years at Cond? Nast as global chief marketing officer and head of consumer revenue. In her new role, Findlay will oversee all worldwide marketing…Read More
