Blog

Clients and customers can be frustrating.

Perhaps they don’t know what you know.

Perhaps they don’t care.

It’s possible to educate and inspire.

It might be more productive to find the few that want to go where you do.

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On this week’s episode of To Dine For, host Kate Sullivan welcomes restaurateur Mario Carbone. Carbone grew up in Queens, N.Y., surrounded by great Italian food. He worked at local eateries in his spare time, cutting his teeth in some of the best restaurants in New York City, including Babbo, Lupa, wd-50, and Caf? Boulud….Read More

Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know…Read More

TikTok is the latest tech platform facing regulatory heat around allegations of its data sharing. While those are sensitive claims for the U.S. administration–and user privacy has become a growing concern–history has shown us it will have limited negative impacts on advertisers’ spending on the platform. “At this point for most advertisers, the audience on…Read More

As part of its security features, TikTok allows users to view every device where their account is currently logged in. If users see a device that doesn’t look familiar, they can delete the device from the list, which will log their account out from that platform. Our guide will show you how to manage your…Read More

We all have those group chats with our close friends where we constantly share pictures, updates and memes. The best moments are when we find memes or videos that are so relatable that we feel seen. That’s exactly what the founders of media company Betches Media want to do through their various forms of content….Read More

Anheuser-Busch gave up its exclusivity as the alcohol sponsor for the Super Bowl this year, but that doesn’t mean longtime Big Game advertiser Budweiser is staying out of the game. The brewer has instead produced a regional spot, “Six Degrees of Budweiser.” While its Super Bowl spots of the past have featured the brand’s signature…Read More

TikTok allows users to view the videos other users have “Liked” on the video-sharing platform. However, users have the option to hide the videos they’ve liked if they don’t want other users to be able to see them. Our guide will show you how to change who can see the videos you’ve liked from within…Read More

Financial brands are often perceived as practical and dry. To stand out in the category, one investment platform has employed a magician, a cat, a Tyrannosaurus rex and a musical pig. AJ Bell, one of the largest investment platforms in the U.K., has released an ad that aims to increase brand awareness and help more…Read More

In the latest episode of The Speed of Culture podcast, Linh Peters, chief marketing officer at Walgreens, joins Suzy founder and CEO Matt Britton to discuss how she uses her personal experience to inform her leadership style and drive forward a mission to provide healthcare access, support and guidance to people in underserved communities. Healthcare…Read More