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The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.Read More

Is underwriting a movie as effective as product placement?Read More

Agencies must address their eroding pricing models as AI speeds up work and reduces headcount needsRead More

Points maxxing is for the spreadsheet warriors.Read More

Senior leaders across the marketing, advertising, and technology industries creating environments where talent can learn, thrive, and make an impact.Read More

Telemundo reveals 700 hours of coverage, 104 matches, and a new campaign to reach viewers.Read More

Amazon Ads confirmed Danielle Carney has left the company.Read More

Popular is easy to measure. Good, not so much.

Setting out to make something popular requires only a focus on the crowd and on the moment. Most pop music is popular simply because that’s what it was built to do.

Good work can be good without being popular. And so the two goals aren’t easily aligned.

It helps to begin by becoming comfortable with what good feels like to you. Because conflating it with popular is a trap.

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Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.Read More

The tool is already being used in client pitches and won Stagwell agency Assembly new business.Read More