Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester’s media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders. OMG, Publicis…Read More
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. “It’s time for me to leave the platform,” the former CNN anchor said in a video posted to his official account. “I once believe that it was a place for honest debate and discussion, transparency, and free speech,” Lemon added. “But I now feel…Read More
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Nolan will work with the network’s creative leadership in the U.S. and Canada across McCann, MRM, FutureBrand,…Read More
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital commerce at PepsiCo. Archer shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role…Read More
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, “To fully deliver on our mission to spark the world’s…Read More
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it’s not all about size. “Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list,” said Min, former editorial director at The Hollywood Reporter and…Read More
President-elect Donald Trump announced Tuesday that Fox & Friends Weekend co-host Pete Hegseth is his pick to run the Department of Defense. As a result of this nomination, Hegseth will depart his Fox News role immediately. “Pete Hegseth has been an exceptional host on Fox & Friends and Fox Nation and a best-selling author for…Read More
As a Latina mother and marketer, raising bilingual children in today’s media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn’t just entertain me–they helped me navigate a complex world between two languages. While English wasn’t my first language, those shows gave me a sense of belonging in…Read More
“I did have a very nontraditional career,” Keith Bendes, vice president of strategy at influencer marketing agency Linqia, told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Bendes has been with Linqia for five-and-a-half years, following a four-and-a-half-year stint with consumer-packaged-goods giant Unilever. He started his career at a sports…Read More
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving forward, the company will consolidate the streamer under Prime Video. “To deliver a simpler viewing experience for customers, we have decided to phase out Freevee…Read More
