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The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm Spencer Stuart’s annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the…Read More

An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. This story is part of The…Read More

After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren’t meant to be the vanguard but, rather, the norm. Calls for change that began more than three years ago received few meaningful answers, even among the brands and marketers on Adweek’s pages. In February, a survey from recruitment diversity…Read More

Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on physical health comparable to smoking daily. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek…Read More

Illinois-based Cresco Labs, a multistate cannabis conglomerate, has become the first company in the industry to place advertising on Spotify. The deal–which includes programmatic buys, in-app digital banners, native and connected TV ads–potentially opens the door for other weed brands searching for mainstream marketing avenues in a tightly regulated environment. Audio streaming services represent “a…Read More

Dell and University of Limerick (UL) in Ireland have teamed up to advance cancer research using AI. Specifically, the tech giant will be working with UL’s Digital Cancer Research Centre to help doctors provide more efficient cancer care for patients suffering from B-cell lymphoma. This covers the entire spectrum of care, from speeding up diagnosis to improving treatment and long-term outcomes. To achieve this, Dell has developed an AI platform, powered by the company’s latest storage arrays and PowerEdge servers. The platform is now part of the Centre’s multicloud ecosystem, and is able to produce digital twins of patients. The…

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In 2020, a group of 71 agencies made a three-year pledge to increase Black leadership levels to fall in line with the Black population in the United States–13%. After one year of discussions and work, 22 agencies remained part of the pledge, which Three’s a Crowd, the advocacy group behind the pledge, said is meant…Read More

Space startup Open Cosmos will accelerate its mission to protect our planet after raising $50mn in a new funding round. The UK-based company uses satellites to tackle environmental issues. By tapping AI, sensors, and Earth Observation (EO) imagery, the probes provide unique insights into climate change. These findings can shine new light on global temperatures, greenhouse gases, polar ice caps, sea level changes, natural disasters, and deforestation. Scientists can then use the data in damage mitigation programmes. Rafel Jordá Siquier, Open Cosmos’ CEO and founder, told TNW that sustainability is at the core of the company. “I’ve always believed that space data…

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Tech companies spend over €113mn per year on lobbying the EU’s decision-making policies, a new study by the Corporate Europe Organisation (CEO) has found. Alarmingly, the tech industry’s lobbying power has also increased by 16.5% over the past couple of years — from €97mn in 2021 to €113mn in 2023. Overall, a total of 651 companies are attempting to influence the bloc’s digital economy. Among them, big tech is (rather expectedly) dominating the efforts, digging deeper into its pockets more than ever before. Specifically, Meta is at the top of the list, having increased its budget from €5.75mn in 2021…

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