Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…Read More
Amazon Prime Day Eyes Consumers’ Shifting Shopping Habits
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day…Read More
Brands Beneath the Stars: Marketers Help to Reinvent the Drive-In
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, “The whole family is welcome, regardless of how noisy the children are.” How times have changed, with the…Read More
How Allison Wolf Reroutes Ad Dollars to Fund Social Change
When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP’s Mindshare…Read More
For Carmelo Anthony, Community Makes the (Business)man
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. “Melo” amassed a trophy room full of honors: He’s a 10-time NBA All-Star, one of the league’s top 10 all-time scorers, the player with the most Olympic medals (three gold, one…Read More
Debunking Retail Media’s Myths as It Enters Its 2.0 Era
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to…Read More
Amazon’s Generative AI Investments Is Bigger Than You Think
Amid Google and Microsoft that often make headlines for their AI investments, Amazon appears to be a silent player stepping up its AI accelerator to capture business from the generative AI boom. The retail giant announced today it will begin using generative AI to help customers better surface product reviews and scale back on time…Read More
Lessons in CEO Reputation Management With Havas Formula Chief Tara Reid
If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok video can whip a media frenzy. This means CEOs–from ex-Twitter boss Elon Musk to Bud Light’s Brendan Whitworth–are increasingly being thrust…Read More
German chancellor says push for renewables will revive economy
Germany’s Chancellor Olaf Scholz says he believes forthcoming green tech investments will benefit the country’s stagnated economy as a whole. In a ‘summer interview’ with public broadcaster ZDF, the chancellor stated that the government has “moved at an incredible pace” when it comes to shifting legislation around hydrogen production and other renewable energy sources. Indeed, in June this year, Germany overtook China as the second most attractive country for investing in renewables (the US ranks first). The country has set a target for renewable sources to make up as much as 80% of its energy mix by 2030 (currently at…
This story continues at The Next WebRead More