Boom Goes The Omnicom
After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the […]Read More
Tech Challenger Nothing Taps Loewe’s Charlie Smith as Brand Boss
The U.K. unicorn has been valued at $1.3 billion.Read More
Consumers Spent More Than Ever During Post-Thanksgiving Sales—Whether or Not They Had the Cash
Adobe says Black Friday sales jumped 9.1%, outpacing expectations.Read More
Fortune CEO Anastasia Nyrkovskaya to Step Down at Year’s End
The first woman to lead the 95-year-old business publisher is departing after less than two years in the role.Read More
Week of Nov. 17 Cable News Ratings: MS NOW Grows in Primetime and Total Day
This was the first week the network was known as MS NOW.Read More
As Omnicom Shuffles Creative Agency Leadership, FCB’s Turnaround Man Tyler Turnbull is One to Watch
Omnicom has closed its acquisition of IPG, and amid the C-suite reshuffling inevitable in a deal this large, several big leadership shakeups have taken place on the creative side. Tyler […]Read More
Rehearsing emotional state
If you walk into the Parthenon or paddle at dawn on Joe Lake, it’s easy to feel a sense of wonder.
And waiting in a long line for an important flight can trigger frustration.
But much of the time, our state is automatic.
What’s your default? Satisfied, bitter, anxious, sad, curious, grateful, energized, disappointed, exhausted, eager, bored, hopeful, frustrated, overwhelmed, inspired or nostalgic…
If we can trigger one for six minutes, perhaps we can do it for an hour.
We’re more likely to perform what we rehearse.
Iconic Campaigns From DDB, FCB, and MullenLowe as Omnicom Retires 3 Agency Giants
ADWEEK looks back on famous work from DDB, FCB, and MullenLowe as Omnicom sunsets the agenciesRead More
Marketing as a Profit Center With Thumbtack CMO Llibert Argerich
The counterintuitive strategy driving Thumbtack’s growth.Read More
The shard moment of transition
When a new technology arrives, it appears unpolished, ill-formed and a bit wonky.
As it gains traction, existing industries and processes begin to be threatened, often before their replacements in the new technology are fully ready.
This is how Napster showed up for the music business, or email for faxes, or television for radio. Same with online shopping, smart phones and online learning.
The pointy part is the precipice–a shard where change is inevitable, but also feels fraught. The biggest gap between fear and hope. This is when foreboding in the existing industries begins to peak, and it’s not clear that the new tech is going to be able to absorb the energy, investment and attention of folks who can feel the old ways slipping away.
Right now, we’re seeing the beginning of that phase for AI.
People are either concerned about the future of their old ways, or in denial and ignoring what’s going on around them.
I’ve never seen a smooth handoff between technology regimes, and I’m not expecting one now. Not-smooth doesn’t mean it’s not going to happen, though.
Organizations and leaders can’t wait until the next steps are obvious and safe. At that point, it’s too late.