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It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here.

Often, we assume that today’s snapshot is actually the entire movie, but it rarely is.

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Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn’t been filled since early in 2022. Sarmiento joins the agency, which was named Adweek’s U.S. Midsize Agency of the Year, today following creative leadership roles at several shops in New York, most…Read More

It’s a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands…Read More

While the glittering lights of Europe’s cities hold the promise of new opportunities, ideas, and fun, they also hold smog and a growing air pollution problem. Not to mention the fact that it’s hard to live your dream city life as you’re trapped in bumper-to-bumper traffic or spending your morning folding yourself into one metro after another. As the population of urban dwellers increases across cities from Stockholm to Milan, getting from point A to point B will only get that much more difficult. “We believe it doesn’t make sense for people to spend one year of their lives commuting…

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As we close out 2023, it’s hard not to look back at the unprecedented year that women’s sports–and the women in sports–have had. From Sam Rapoport’s relentless focus on DEI in the NFL to the evolution of the NWSL’s marketing and commercial models under Julie Haddon, we couldn’t be prouder to honor Adweek’s inaugural Champions…Read More

The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific…Read More

When Google deprecates third-party cookies from Chrome–as it says it will–in the second half of 2024, performance marketers will lose yet another signal to track potential customers, after Apple and others have retired cookies in recent years. While performance marketers–including big brands looking to drive sales and direct-to-consumer (D2C) brands spending more on lower-funnel efforts…Read More

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI’s generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn’t long before he came across a language gap. Sotelo entered two prompts: “How does a guey [a Mexican-Spanish slang term for a man] look in Miami?”…Read More

Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible–albeit familiar–dilemma of needing to determine what is best for them now based on what might happen in the…Read More

In today’s rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative…Read More