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Email Marketing Automation That Moves People to Action

Business

Email Marketing Automation That Moves People to Action by Social Media Examiner

Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? In this article, you’ll discover how to leverage three levels of email automation to deliver the right message at the exact right moment for each recipient, creating a system that […]

The post Email Marketing Automation That Moves People to Action appeared first on Social Media Examiner.

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Significant digits

Business

Even though it’s possible to design an oral thermometer that measures body temperature to a hundredth of a degree, there’s no reason to do so. In fact, 98.6 is overkill. 98 is enough information.

More digits don’t give us more information, they simply distract or confuse us.

The same is true for time. Knowing what happened in a one-second snapshot interval is useful for judging a horse race, but hardly interesting if we’re measuring interest in a new Broadway show.

Just because we can add more digits doesn’t mean that it’s significant. We can intentionally ask for less.

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