Blog

Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more residents leaving…

A hip new brand attracts a few opinion leaders, who flash the logo, which attracts more hipsters, who then establish a status standard, which attracts more customers…

The key variable in both spirals is time.

The rise or fall happens day by day, not all at once, and normal interventions rarely make a difference. Instead, it’s the apparently irrational overinvestment in the moment that can change the dynamic going forward.

Read More

It’s hard to imagine a superstar like Keke Palmer — famous for her starring roles in films like Nope and Scream Queens, and the Netflix animated sitcom Big Mouth along with two studio albums — building a slide deck. And yet she does. “I make a deck for everything,” she revealed onstage at Brandweek in…Read More

MSNBC may not have landed a presidential debate, but it did score the first solo one-on-one interview with Vice President Kamala Harris. On Wednesday night, the Democratic candidate sat down with 11th Hour host Stephanie Ruhle… and almost 3 million Americans. According to fast national numbers from Nielsen, 1.8 million total viewers tuned in during…Read More

Hana Altenburg has joined Reno, Nevada ABC affiliate KOLO as a morning reporter. “Made my official TV debut today with @kolo8newsnow as their new Morning News Reporter and MMJ,” she posted to social media after her debut. “I’m so excited to be starting this journey with the local news station I grew up watching. Catch…Read More

A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer–and Kamala Harris voter–appeared on her Donald Trump supporting mom’s Fox Nation series Here’s the Deal with Kellyanne for an across the aisle talk about the presidential election, the political leanings of Gen-Z and…Read More

The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in Wilmington, DE, the network announced that a settlement had been reached in the case. “Newsmax is pleased to announce it has resolved the litigation brought…Read More

Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in corporate innovation. Porcini shares his insights on how design creates value for consumers, the difference between design and creativity, and the importance…Read More

Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped in $19 billion of that total (up 7%), largely driven by its push into generative artificial intelligence. Gen AI accounted for $3 billion of the parent company’s…Read More

In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes…Read More

Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…Read More