Seven Bucks Hires Unilever and SheaMoisture Vet as First Chief Brand Officer
The Unilever and SheaMoisture vet will oversee brands including Papatui and Project Rock.Read More
The Unilever and SheaMoisture vet will oversee brands including Papatui and Project Rock.Read More

For the past few years, artificial intelligence has been discussed almost exclusively in terms of models. Bigger models, faster models, smarter models. More recently, the focus shifted to agents, systems capable of planning, reasoning, and acting autonomously. Yet the real leap in usefulness does not happen at the model level, nor at the agent level. It happens one layer above, at the level of Skills. If models represent intelligence and agents represent coordination, Skills are where AI becomes operational and valuable in the real world. A Skill is not a prompt. It is not a chatbot. And not an agent.…
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The brewer will feature Budweiser, Bud Light, and Michelob Ultra across several Super Bowl 2026 commercials.Read More
AI’s trial phase is over for both brands and agencies. After many pilots and proofs of concept, AI is starting to rewire marketing operations, governing everything from production and media […]Read More
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay […]Read More
The TV industry has a revolving door of executives at Paramount, Netflix, and more.Read More
This post was created in partnership with Moloco Are Google AI overviews wreaking havoc on your brand’s discovery strategy? How likely is it that AI might make your brand’s offers […]Read More
This is not the same as not working very hard. In fact, they’re very different.
We’ve been indoctrinated to avoid trying hard (too risky and emotionally fraught) and to resign ourselves to working hard (held up as a virtue).
People who work in productivity-focused jobs where they follow the manual work very hard. If you buy a Subway franchise, you’re buying years of hard work–the more hours you put in, the better your profits. If you work on an assembly line–making chocolate or writing code–the boss pushes you to work harder and harder.
On the other hand, there are projects where the outcomes are less certain and where the manual isn’t as complete. In these sorts of projects, we need to use our judgment and insight. We do things that might not work. There are few prizes for longer work, but plenty of upside for better work.
We’re surrounded by businesses staffed by hard-working people who have been trained to not try very hard. So they stick with the policy and avoid innovation, customer delight and connection.
Ironically, when it’s our turn to be the customer, we often seek out precisely the opposite. Humans are drawn to folks who care enough to try a bit harder.
The agency won AOR status for the chipmaker’s Snapdragon Compute in a competitive pitch.Read More
Founded by former Google executive Justin Inman, Emberos aims to help brands understand and shape how they appear in AI chatbot searchesRead More