Pringles Revives ‘Once You Pop’ With an Unhinged Twist for Gen Z
Pringles revives its ‘Once You Pop’ slogan for a new era.Read More
WBD Maps Out Upfront Event Changes Amid Corporate Split
Discovery Global will host its inaugural upfront on May 13, 2026.Read More
ADWEEK’s 2025 Agency of the Year Shortlist Revealed
Since 1985, ADWEEK Agency of the Year has honored agencies that set the benchmark for excellence in the advertising and marketing industry, demonstrating creative bravery and strategic excellence while maintaining […]Read More
MSNBC Rebrand to MS NOW Taking Place on Nov. 15
MSNBC is in the final stages of severing its ties with the NBCUniversal News Group.Read More
New and old, big and small
Organizations and brands can choose their quadrant.
It’s tempting to want the best of all four, but it’s going to take effort and focus. All of these terms are relative choices, not absolute judgments.
Where does your offering fit in?
Yahoo Just Inked 4 Deals That Show Where Commerce Media Is Headed
DoorDash, StockX, and Dollar General are betting on programmatic ads.Read More
Walmart’s Whoville-Inspired Ads Tackle Holiday Chaos With Cheer
Walmart reimagines Dr. Seuss’ “Whoville” for its big holiday push.Read More
Out of the way and a little inconvenient
Visitors to your new bookstore are likely to have a phone in their pockets–they could buy a book from the competition without even walking into the shop.
And diners at your funky restaurant have to pass dozens of other places to eat on their way to you. Places that are faster, more conventional and probably cheaper as well.
Good, fast and cheap used to be the goals of a typical small business. Today, there’s probably a giant, heartless competitor who is gooder, faster and cheaper than you.
The way forward is simple: Be worth the trip. Be worth the price.
“You can pick anyone, and we’re anyone” isn’t going to be helpful going forward. Be someone instead.
Racing to the bottom is no longer a viable option, but it’s more compelling and useful to race to the top than ever before.
Target Hopes ‘Hot Santa’ Can Save Its Holiday Season
Target brings back Kris K. as the star of its big holiday push.Read More
What the world teaches us
It’s possible to consider the next event in our lives as something the world is trying to teach us.
But it might be even more effective to realize that, whenever we choose, we can learn something from what’s going on. We’re not getting taught, we’re choosing to learn. There’s a lesson in every interaction, if we want there to be.
When we choose to learn, our active participation makes a difference.