Svedka Bets on AI and Its Fembot to Make Super Bowl History
Svedka’s debut marks three firsts, including what it calls the first AI-led Super Bowl ad.Read More
Eos Wants to Make Fragrance Ads Fun Again With Expanded Super Bowl Play
Eos builds on last year’s Super Bowl debut while maintaining its ‘challenger mindset.’Read More
The Most Powerful Women in Sports 2026: Wielding Influence to Elevate Others
Our 35 honorees span athletes and executives, journalists and agents changing the business of sports.Read More
Uber Eats the Super Bowl: A Double Screen Play for Meal Delivery Supremacy
With DoorDash sitting out, can Uber Eats turn the Big Game into a competitive reset?Read More
If You Want to Sell Pickles, Call Matthew McConaughey
The star reveals what he enjoys about making ads and what it takes to sign him as a spokesman.Read More
Light Beer Was a Flop, Until the Right Advertising Came Along
No one remembers Gablinger’s, but nearly 60 years later, Michelob Ultra is the country’s No. 1 beer.Read More
Precision vs. accuracy
Precision requires producing the same results each time. Repeatable, measurable, dependable.
Accuracy means hitting the target.
The only way to consistently be accurate is to be precise.
But there are plenty of precision methods that don’t yield the most desired outcomes.
Simon Winchester’s book on precision is magnificent. As we enter a new age of automation, understanding the thrills and costs of previous revolutions adds a useful perspective.
And you’ll learn about the person who invented shoe sizes as well as the time Queen Victoria hit a bullseye with a rifle.
The world we live in is recent, and was created by a revolution in precision. We’re still working on accuracy.
Supergoop Taps Former Peloton CMO Lauren Weinberg
The marketing chief will oversee brand, social, growth, and more for the buzzy SPF business.Read More
Dove Drops Nostalgic Y2K Remix of ‘Don’t Cha’ for the Grammys
Dove has begun connecting with customers on a different wavelength: music.Read More
TNW Weekly Briefing
G2 acquires Capterra, Software Advice, and GetApp from Gartner G2 has completed a major acquisition by purchasing three of the world’s most influential software discovery platforms from Gartner. The move significantly reshapes the global B2B software reviews market and strengthens G2’s position in how companies evaluate and buy software. Noora Saksaa appointed CEO of Slush Slush, one of Europe’s most influential tech and startup events, has named Noora Saksa as its new CEO. The leadership change signals a strategic shift toward expanding Slush beyond its annual event and building a year-round global founder platform. France moves public sector away from…
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