Consistency costs extra.
If you want to buy machine screws or widgets that are exactly the same to five decimal points, you’ll pay a premium for that. In exchange, you’ll get parts that are precisely as expected, making assembly more reliable.
Mechanization’s productivity and our fear of fear have driven us to do this with just about everything. Bananas, fast food and student performance are all pushed toward consistency, often at the expense of the possibility of extraordinary performance.
We do this to humans at our own peril.
Do we really want the artist to produce a carbon copy each time? For every Dead show to be the same? For customer service to be measured with a stopwatch, not our hearts?
Uniformity pays when the best definition of “excellent” is that it “meets spec.” This includes day-to-day freelance work, business hotel rooms and the way our phones work.
For everything else, perhaps we ought to pay a bit more for awe, insight and surprise.